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Institutional Investment Manager
HOWE & RUSLING INC
HOWE & RUSLING INC (CIK: 0000769963) incorporated in New York, located at 165 Culver Rd, Rochester, NY. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 1,014 holdings with a total value of $435,719,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR S&P 100 ETF 186,971 17,046,000 3.91%
2 APPLE INC 106,984 11,261,000 2.58%
3 CVS HEALTH CORP 112,432 10,992,000 2.52%
4 V F CORP 176,527 10,989,000 2.52%
5 LYONDELLBASELL INDUSTRIES N 97,968 8,513,000 1.95%
6 KROGER CO 200,056 8,368,000 1.92%
7 GILEAD SCIENCES INC 77,290 7,821,000 1.79%
8 ALTRIA GROUP INC 132,184 7,694,000 1.77%
9 ALLERGAN PLC 23,488 7,340,000 1.68%
10 3M CO 48,653 7,329,000 1.68%
11 EXPRESS SCRIPTS HLDG CO 83,231 7,275,000 1.67%
12 JOHNSON & JOHNSON 70,161 7,207,000 1.65%
13 HOME DEPOT INC 54,104 7,155,000 1.64%
14 EVEREST RE GROUP LTD 36,634 6,707,000 1.54%
15 ALPHABET INC 8,811 6,687,000 1.53%
16 AVAGO TECHNOLOGIES LTD SHS 44,887 6,515,000 1.50%
17 MOODYS CORP 63,506 6,372,000 1.46%
18 NXP SEMICONDUCTORS N V 75,435 6,355,000 1.46%
19 LABORATORY CORP AMER HLDGS 51,045 6,311,000 1.45%
20 MARATHON PETE CORP 116,241 6,026,000 1.38%
21 CHECK POINT SOFTWARE TECH LT 71,019 5,780,000 1.33%
22 S&P GLOBAL INC 58,459 5,763,000 1.32%
23 SCHWAB CHARLES CORP 174,462 5,745,000 1.32%
24 MICROSOFT CORP 103,446 5,739,000 1.32%
25 INTERCONTINENTAL EXCHANGE IN 22,300 5,714,000 1.31%
26 MAGELLAN MIDSTREAM PRTNRS LP 82,519 5,605,000 1.29%
27 DBX ETF TRUST XTRACK MSCI EURP ETF 216,408 5,594,000 1.28%
28 FACEBOOK INC 52,502 5,495,000 1.26%
29 RAYTHEON CO 43,728 5,445,000 1.25%
30 NORWEGIAN CRUISE LINE HLDG LTD SHS 92,090 5,396,000 1.24%
31 EQUIFAX INC 48,328 5,382,000 1.24%
32 HASBRO INC 78,934 5,317,000 1.22%
33 AT&T INC 152,557 5,249,000 1.20%
34 BRISTOL MYERS SQUIBB CO 76,100 5,235,000 1.20%
35 SPDR DOW JONES INDL AVRG ETF 29,985 5,217,000 1.20%
36 STARBUCKS CORP 85,970 5,161,000 1.18%
37 ABBVIE INC 85,394 5,059,000 1.16%
38 SIGNATURE BANK 32,960 5,055,000 1.16%
39 COGNIZANT TECHNOLOGY SOLUTIO 83,225 4,995,000 1.15%
40 OMEGA HEALTHCARE INVS INC 140,586 4,918,000 1.13%
41 AETNA INC NEW 45,306 4,898,000 1.12%
42 ANHEUSER BUSCH INBEV SA/NV 39,085 4,886,000 1.12%
43 SPDR S&P 500 ETF TR 22,906 4,670,000 1.07%
44 CDW 110,644 4,651,000 1.07%
45 ASSURANT 57,100 4,599,000 1.06%
46 UNITED TECHNOLOGIES CORP 47,476 4,561,000 1.05%
47 WYNDHAM DESTINATION 62,671 4,553,000 1.04%
48 DR PEPPER SNAPPLE GROUP INC 48,480 4,518,000 1.04%
49 DOW CHEM CO 86,887 4,473,000 1.03%
50 BLACKROCK INC 12,901 4,393,000 1.01%
Page 1 of 21

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-16-009828, filed 2016.02.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.