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Institutional Investment Manager
HL FINANCIAL SERVICES LLC
HL FINANCIAL SERVICES LLC (CIK: 0001430233), located at 500 West Jefferson Street, Louisville, KY. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Portfolio Summary: 668 holdings with a total value of $3,656,300,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 JOHNSON & JOHNSON 1,355,168 141,710,000 3.88%
2 HOME DEPOT INC 1,294,604 135,894,000 3.72%
3 JPMORGAN CHASE & CO 1,945,199 121,731,000 3.33%
4 CVS HEALTH CORP 1,232,224 118,675,000 3.25%
5 DISNEY WALT CO 1,237,967 116,604,000 3.19%
6 EXXON MOBIL CORP 1,243,614 114,972,000 3.14%
7 APPLE INC 1,006,445 111,092,000 3.04%
8 MICROSOFT CORP 2,107,127 97,876,000 2.68%
9 Allergan plc 458,900 97,557,000 2.67%
10 WELLS FARGO & CO NEW 1,593,132 87,336,000 2.39%
11 US BANCORP DEL 1,935,242 86,989,000 2.38%
12 BERKSHIRE HATHAWAY INC DEL 524,058 78,687,000 2.15%
13 PFIZER INC 2,512,805 78,274,000 2.14%
14 PROCTER AND GAMBLE CO 789,026 71,872,000 1.97%
15 GENERAL ELECTRIC CO 2,829,932 71,512,000 1.96%
16 OMNICOM GROUP INC 909,706 70,475,000 1.93%
17 TJX COS INC NEW 1,004,324 68,877,000 1.88%
18 CISCO SYS INC 2,355,413 65,516,000 1.79%
19 TE CONNECTIVITY LTD 1,020,870 64,570,000 1.77%
20 INTERNATIONAL BUSINESS MACHS 354,189 56,827,000 1.55%
21 WAL-MART STORES INC 656,864 56,411,000 1.54%
22 MATTEL INC 1,653,114 51,156,000 1.40%
23 CHEVRON CORP NEW 415,373 46,597,000 1.27%
24 VANGUARD BD INDEX FDS 562,514 44,973,000 1.23%
25 STAPLES INC 2,294,556 41,577,000 1.14%
26 EXPEDITORS INTL WASH INC 885,434 39,499,000 1.08%
27 PEPSICO INC 396,657 37,508,000 1.03%
28 VANGUARD TAX-MANAGED FDS 948,491 35,929,000 0.98%
29 NORTHERN TRUST 530,176 35,734,000 0.98%
30 ISHARES TR 159,968 33,093,000 0.91%
31 COCA COLA CO 732,793 30,938,000 0.85%
32 3M CO 180,114 29,597,000 0.81%
33 PROGRESSIVE CORP OHIO 978,902 26,421,000 0.72%
34 HARLEY DAVIDSON INC 390,719 25,752,000 0.70%
35 VANGUARD INTL EQUITY INDEX F 637,673 25,520,000 0.70%
36 ISHARES TR 146,652 24,497,000 0.67%
37 ABBVIE INC 367,356 24,040,000 0.66%
38 INTEL CORP 641,465 23,279,000 0.64%
39 WALGREENS BOOTS ALLIANCE INC 305,305 23,264,000 0.64%
40 EMERSON ELEC CO 352,097 21,735,000 0.59%
41 BROWN FORMAN CORP CL B 235,965 20,727,000 0.57%
42 BRISTOL MYERS SQUIBB CO 338,822 20,001,000 0.55%
43 ISHARES TR 292,999 17,826,000 0.49%
44 ISHARES TR 138,929 16,619,000 0.45%
45 AT&T INC 482,327 16,202,000 0.44%
46 ABBOTT LABS 353,459 15,913,000 0.44%
47 SOUTHERN CO 301,095 14,787,000 0.40%
48 PNC FINL SVCS GROUP INC 159,171 14,521,000 0.40%
49 RYDEX ETF TRUST 161,238 12,907,000 0.35%
50 COSTCO WHSL CORP NEW 88,632 12,564,000 0.34%
Page 1 of 14

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000891092-15-000411, filed 2015.01.21).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.