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Institutional Investment Manager
HERITAGE WAY ADVISORS, LLC
HERITAGE WAY ADVISORS, LLC (CIK: 0001698220). Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 58 holdings with a total value of $101,498,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 68,016 15,303,000 15.08%
2 VANGUARD TAX-MANAGED FDS 99,830 3,648,000 3.59%
3 SCHWAB U.S. LARGE-CAP ETF 50,540 2,692,000 2.65%
4 MICROSOFT CORP 40,203 2,498,000 2.46%
5 COCA COLA CO 56,584 2,346,000 2.31%
6 CHEVRON CORP NEW 18,390 2,165,000 2.13%
7 JOHNSON & JOHNSON 18,394 2,119,000 2.09%
8 AUTOMATIC DATA PROCESSING IN 20,050 2,061,000 2.03%
9 INTEL CORP 56,775 2,059,000 2.03%
10 3M Co 11,454 2,045,000 2.01%
11 Travelers Cos Inc 16,585 2,030,000 2.00%
12 US BANCORP DEL 39,500 2,029,000 2.00%
13 Exxon Mobil Corp 22,361 2,018,000 1.99%
14 NORFOLK SOUTHN CORP 18,490 1,998,000 1.97%
15 OMNICOM GROUP INC 23,225 1,977,000 1.95%
16 AT&T Inc New 45,935 1,954,000 1.93%
17 WELLS FARGO & CO NEW 35,218 1,941,000 1.91%
18 BANK NEW YORK MELLON CORP 40,697 1,928,000 1.90%
19 TIME WARNER INC 19,848 1,916,000 1.89%
20 HOME DEPOT INC 14,020 1,880,000 1.85%
21 SPECTRA ENERGY CORP 45,375 1,864,000 1.84%
22 BlackRock Inc 4,852 1,846,000 1.82%
23 Accenture PLC Cl A 15,750 1,845,000 1.82%
24 UNITED TECHNOLOGIES CORP 16,709 1,832,000 1.80%
25 Novartis AG ADR 24,380 1,776,000 1.75%
26 AbbVie Inc 28,225 1,767,000 1.74%
27 Marathon Petroleum Corp 34,975 1,761,000 1.74%
28 JPMorgan Chase & Co 20,225 1,745,000 1.72%
29 COLGATE PALMOLIVE CO 26,533 1,736,000 1.71%
30 PFIZER INC 52,001 1,689,000 1.66%
31 SOUTHERN CO 34,150 1,680,000 1.66%
32 EQUIFAX INC 14,073 1,664,000 1.64%
33 Cisco Systems Inc 53,750 1,624,000 1.60%
34 NIKE INC 31,784 1,616,000 1.59%
35 DUNKIN BRANDS GROUP INC COM 30,098 1,578,000 1.55%
36 Compass Minerals International 20,135 1,578,000 1.55%
37 PROCTER AND GAMBLE CO 18,525 1,558,000 1.54%
38 T Rowe Price Group Inc 20,295 1,527,000 1.50%
39 ABBOTT LABS 39,250 1,508,000 1.49%
40 QUALCOMM INC 22,785 1,486,000 1.46%
41 PEPSICO INC 13,825 1,447,000 1.43%
42 Dun & Bradstreet Corp 11,505 1,396,000 1.38%
43 UNILEVER PLC 30,050 1,223,000 1.20%
44 VANGUARD INTL EQUITY INDEX F 34,060 1,219,000 1.20%
45 ISHARES TR 5,445 900,000 0.89%
46 ISHARES TR 6,428 884,000 0.87%
47 VANGUARD INTL EQUITY INDEX F 7,707 725,000 0.71%
48 Diamond Hill Investment Group 3,004 632,000 0.62%
49 SCHWAB INTERNATIONAL EQUITY ETF 19,329 535,000 0.53%
50 PHILIP MORRIS INTL INC 3,525 323,000 0.32%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001698220-17-000001, filed 2017.02.16).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.