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Institutional Investment Manager
SALEM INVESTMENT COUNSELORS INC
SALEM INVESTMENT COUNSELORS INC (CIK: 0000884423) incorporated in North Carolina, located at Pop Box 25427, Winston Salem, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Portfolio Summary: 270 holdings with a total value of $839,193,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 365,663 40,362,000 4.81%
2 PEPSICO INC 314,303 29,720,000 3.54%
3 BERKSHIRE HATHAWAY INC DEL 182,633 27,422,000 3.27%
4 MICROSOFT CORP 494,825 22,985,000 2.74%
5 LOWES COS INC 298,443 20,533,000 2.45%
6 JOHNSON & JOHNSON 179,958 18,818,000 2.24%
7 3M CO 106,722 17,537,000 2.09%
8 WAL-MART STORES INC 197,238 16,939,000 2.02%
9 WALGREENS BOOTS ALLIANCE INC 202,834 15,456,000 1.84%
10 QUALCOMM INC 201,198 14,955,000 1.78%
11 UNITED TECHNOLOGIES CORP 129,327 14,873,000 1.77%
12 BB&T CORP 375,420 14,600,000 1.74%
13 GENERAL ELECTRIC CO 543,744 13,740,000 1.64%
14 PROCTER AND GAMBLE CO 138,834 12,646,000 1.51%
15 INTEL CORP 327,591 11,888,000 1.42%
16 MERCK & CO INC 205,096 11,647,000 1.39%
17 EXXON MOBIL CORP 115,928 10,718,000 1.28%
18 PFIZER INC 342,875 10,681,000 1.27%
19 BALCHEM CORP COM 157,469 10,494,000 1.25%
20 KEURIG GREEN MTN INC 76,761 10,163,000 1.21%
21 SYNOVUS FINL CORP COM NEW 360,251 9,759,000 1.16%
22 CISCO SYS INC 346,313 9,633,000 1.15%
23 ISHARES TR 44,582 9,223,000 1.10%
24 VANGUARD INDEX FDS 48,431 9,124,000 1.09%
25 EMC 302,936 9,009,000 1.07%
26 ISHARES TR 53,323 8,907,000 1.06%
27 GOOGLE INC 16,911 8,902,000 1.06%
28 PHILIP MORRIS INTL INC 107,338 8,743,000 1.04%
29 KELLOGG CO 132,964 8,701,000 1.04%
30 NATIONAL OILWELL 132,417 8,677,000 1.03%
31 SCHWAB U.S. MID-CAP ETF 212,810 8,657,000 1.03%
32 BANK AMER CORP 481,632 8,616,000 1.03%
33 ISHARES NASDAQ BIOTECHNOLOGY ETF 16,032 8,508,000 1.01%
34 WELLS FARGO & CO NEW 147,289 8,074,000 0.96%
35 GILEAD SCIENCES INC 83,400 7,861,000 0.94%
36 ABBVIE INC 115,962 7,589,000 0.90%
37 COLGATE PALMOLIVE CO 103,946 7,192,000 0.86%
38 JPMORGAN CHASE & CO 112,556 7,044,000 0.84%
39 ENTERPRISE PRODS PARTNERS L 191,378 6,913,000 0.82%
40 KINDER MORGAN INC DEL 163,342 6,911,000 0.82%
41 COCA COLA CO 154,449 6,521,000 0.78%
42 ISHARES TR 161,727 6,354,000 0.76%
43 GNC HLDGS INC 132,041 6,201,000 0.74%
44 POWERSHARES ETF TR II 131,645 6,146,000 0.73%
45 BRISTOL MYERS SQUIBB CO 94,031 5,551,000 0.66%
46 ACCENTURE PLC IRELAND 62,107 5,547,000 0.66%
47 TOYOTA MOTOR CORP 43,067 5,404,000 0.64%
48 WHOLE FOODS 105,465 5,318,000 0.63%
49 SONOCO PRODS CO 118,984 5,200,000 0.62%
50 DISCOVER FINANCIAL 77,861 5,099,000 0.61%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001420506-15-000167, filed 2015.02.17).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.