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Institutional Investment Manager
PARTHENON LLC
PARTHENON LLC (CIK: 0001088859) incorporated in Kentucky, located at 435 North Whittington Parkway, Louisville, KY. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Original 13F HR (0001085146-14-001950) filed in 2014.10.23
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 176,252 24,347 7.03%
2 Exxon Mobil Corp 222,023 20,881 6.03%
3 MICROSOFT CORP 426,659 19,780 5.71%
4 JOHNSON & JOHNSON 169,963 18,116 5.23%
5 PROCTER AND GAMBLE CO 212,688 17,810 5.14%
6 PAYCHEX INC 323,985 14,320 4.14%
7 GENERAL ELECTRIC CO 461,385 11,821 3.41%
8 CVS HEALTH CORP 147,730 11,758 3.40%
9 MERCK & CO INC 177,348 10,513 3.04%
10 PEPSICO INC 100,711 9,375 2.71%
11 MONDELEZ INTL INC 237,211 8,128 2.35%
12 DOVER CORP 97,442 7,828 2.26%
13 WAL-MART STORES INC 102,208 7,816 2.26%
14 INTERNATIONAL BUSINESS MACHS 40,326 7,655 2.21%
15 Walgreens 109,574 6,494 1.88%
16 Medtronic Inc 97,055 6,013 1.74%
17 FASTENAL CO 133,020 5,973 1.73%
18 CORNING INC 301,790 5,837 1.69%
19 LANDSTAR SYS INC COM 78,775 5,687 1.64%
20 WATERS CORP 56,966 5,646 1.63%
21 KRAFT HEINZ CO COM 91,127 5,140 1.48%
22 BROWN FORMAN CORP 53,924 4,865 1.41%
23 PFIZER INC 161,229 4,768 1.38%
24 PHILIP MORRIS INTL INC 56,326 4,698 1.36%
25 CISCO SYS INC 179,535 4,519 1.31%
26 COCA COLA CO 104,648 4,464 1.29%
27 SMUCKER J M CO 39,304 3,891 1.12%
28 ALTRIA GROUP INC 79,545 3,654 1.06%
29 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,145 3,616 1.04%
30 WORLD FUEL SVCS CORP 90,075 3,596 1.04%
31 GOOGLE INC 6,192 3,575 1.03%
32 WESTERN UN CO 220,465 3,536 1.02%
33 PNC FINL SVCS GROUP INC 37,680 3,225 0.93%
34 STRYKER CORP 39,865 3,219 0.93%
35 CHURCHILL DOWNS INC 32,205 3,140 0.91%
36 ABBVIE INC 52,491 3,032 0.88%
37 JPMORGAN CHASE & CO 50,200 3,024 0.87%
38 COLGATE PALMOLIVE CO 37,414 2,440 0.70%
39 COACH INC 65,125 2,319 0.67%
40 CHEVRON CORP NEW 18,604 2,220 0.64%
41 VANGUARD INTL EQUITY INDEX F 37,274 2,210 0.64%
42 HOME DEPOT INC 23,643 2,169 0.63%
43 ABBOTT LABS 51,867 2,157 0.62%
44 3M CO 14,721 2,086 0.60%
45 AT&T INC 57,440 2,024 0.58%
46 VANGUARD INTL EQUITY INDEX F 48,235 2,012 0.58%
47 MCDONALDS CORP 20,624 1,955 0.56%
48 BERKSHIRE HATHAWAY INC DEL 9 1,862 0.54%
49 US BANCORP DEL 44,468 1,860 0.54%
50 SCOTTS MIRACLE-GRO CO 28,500 1,568 0.45%
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