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Institutional Investment Manager
PARTHENON LLC
PARTHENON LLC (CIK: 0001088859) incorporated in Kentucky, located at 435 North Whittington Parkway, Louisville, KY. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 97 holdings with a total value of $346,197,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 176,252 24,347,000 7.03%
2 Exxon Mobil Corp 222,023 20,881,000 6.03%
3 MICROSOFT CORP 426,659 19,780,000 5.71%
4 JOHNSON & JOHNSON 169,963 18,116,000 5.23%
5 PROCTER AND GAMBLE CO 212,688 17,810,000 5.14%
6 PAYCHEX INC 323,985 14,320,000 4.14%
7 GENERAL ELECTRIC CO 461,385 11,821,000 3.41%
8 CVS HEALTH CORP 147,730 11,758,000 3.40%
9 MERCK & CO INC 177,348 10,513,000 3.04%
10 PEPSICO INC 100,711 9,375,000 2.71%
11 MONDELEZ INTL INC 237,211 8,128,000 2.35%
12 DOVER CORP 97,442 7,828,000 2.26%
13 WAL-MART STORES INC 102,208 7,816,000 2.26%
14 INTERNATIONAL BUSINESS MACHS 40,326 7,655,000 2.21%
15 Walgreens 109,574 6,494,000 1.88%
16 MEDTRONIC INC 97,055 6,013,000 1.74%
17 FASTENAL CO 133,020 5,973,000 1.73%
18 CORNING INC 301,790 5,837,000 1.69%
19 LANDSTAR SYS INC COM 78,775 5,687,000 1.64%
20 WATERS CORP 56,966 5,646,000 1.63%
21 KRAFT HEINZ CO COM 91,127 5,140,000 1.48%
22 BROWN FORMAN CORP CL B 53,924 4,865,000 1.41%
23 PFIZER INC 161,229 4,768,000 1.38%
24 PHILIP MORRIS INTL INC 56,326 4,698,000 1.36%
25 CISCO SYS INC 179,535 4,519,000 1.31%
26 COCA COLA CO 104,648 4,464,000 1.29%
27 SMUCKER J M CO 39,304 3,891,000 1.12%
28 ALTRIA GROUP INC 79,545 3,654,000 1.06%
29 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,145 3,616,000 1.04%
30 WORLD FUEL SVCS CORP 90,075 3,596,000 1.04%
31 GOOGLE INC 6,192 3,575,000 1.03%
32 WESTERN UN CO 220,465 3,536,000 1.02%
33 PNC FINL SVCS GROUP INC 37,680 3,225,000 0.93%
34 STRYKER CORP 39,865 3,219,000 0.93%
35 CHURCHILL DOWNS INC 32,205 3,140,000 0.91%
36 ABBVIE INC 52,491 3,032,000 0.88%
37 JPMORGAN CHASE & CO 50,200 3,024,000 0.87%
38 COLGATE PALMOLIVE CO 37,414 2,440,000 0.70%
39 COACH INC 65,125 2,319,000 0.67%
40 CHEVRON CORP NEW 18,604 2,220,000 0.64%
41 VANGUARD INTL EQUITY INDEX F 37,274 2,210,000 0.64%
42 HOME DEPOT INC 23,643 2,169,000 0.63%
43 ABBOTT LABS 51,867 2,157,000 0.62%
44 3M CO 14,721 2,086,000 0.60%
45 AT&T INC 57,440 2,024,000 0.58%
46 VANGUARD INTL EQUITY INDEX F 48,235 2,012,000 0.58%
47 MCDONALDS CORP 20,624 1,955,000 0.56%
48 BERKSHIRE HATHAWAY INC DEL 9 1,862,000 0.54%
49 US BANCORP DEL 44,468 1,860,000 0.54%
50 SCOTTS MIRACLE GRO CO 28,500 1,568,000 0.45%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-14-001950, filed 2014.10.23).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.