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Institutional Investment Manager
Capital Investment Counsel, Inc
Capital Investment Counsel, Inc (CIK: 0001418421) incorporated in North Carolina, located at 100 E. Six Forks Road, Raleigh, NC. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Portfolio Summary: 140 holdings with a total value of $207,596,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 168,296 18,577,000 8.95%
2 EXXON MOBIL CORP 160,295 14,819,000 7.14%
3 COSTCO WHSL CORP NEW 95,699 13,565,000 6.53%
4 WHOLE FOODS 150,741 7,600,000 3.66%
5 WAL-MART STORES INC 87,879 7,547,000 3.64%
6 COCA COLA CO 134,758 5,689,000 2.74%
7 LOWES COS INC 74,458 5,123,000 2.47%
8 QUALCOMM INC 63,532 4,722,000 2.27%
9 CISCO SYS INC 157,451 4,379,000 2.11%
10 INTEL CORP 116,656 4,233,000 2.04%
11 EMC 129,708 3,858,000 1.86%
12 ORACLE CORP 79,856 3,591,000 1.73%
13 GENERAL ELECTRIC CO 138,493 3,500,000 1.69%
14 PROCTER AND GAMBLE CO 35,300 3,215,000 1.55%
15 MICROSOFT CORP 67,264 3,124,000 1.50%
16 TOYOTA MOTOR CORP 22,075 2,770,000 1.33%
17 ADOBE INC 37,894 2,755,000 1.33%
18 AUTOMATIC DATA PROCESSING IN 31,562 2,631,000 1.27%
19 DISNEY WALT CO 25,995 2,448,000 1.18%
20 BB&T CORP 60,411 2,349,000 1.13%
21 BP PLC 54,143 2,064,000 0.99%
22 HELMERICH & PAYNE INC 30,392 2,049,000 0.99%
23 INTERNATIONAL BUSINESS MACHS 12,298 1,973,000 0.95%
24 AT&T INC 57,011 1,915,000 0.92%
25 ISHARES TR 43,935 1,829,000 0.88%
26 VERIZON COMMUNICATIONS INC 38,698 1,810,000 0.87%
27 GOOGLE INC 3,315 1,745,000 0.84%
28 SCHLUMBERGER LTD 20,359 1,739,000 0.84%
29 RED HAT INC 24,730 1,710,000 0.82%
30 JOHNSON & JOHNSON 16,355 1,710,000 0.82%
31 CORNING INC 74,395 1,706,000 0.82%
32 CATERPILLAR INC 17,615 1,612,000 0.78%
33 COACH INC 42,645 1,602,000 0.77%
34 UNITED PARCEL SERVICE INC 14,068 1,564,000 0.75%
35 AMAZON COM INC 4,920 1,527,000 0.74%
36 VISA INC 5,806 1,522,000 0.73%
37 PROSHARES TR 32,481 1,507,000 0.73%
38 PROSHARES TR 11,555 1,483,000 0.71%
39 MORGAN STANLEY 37,806 1,467,000 0.71%
40 DEUTSCHE BANK A G 48,135 1,445,000 0.70%
41 EXPEDITORS INTL WASH INC 31,105 1,388,000 0.67%
42 CHEVRON CORP NEW 12,318 1,382,000 0.67%
43 ISHARES TR 32,304 1,374,000 0.66%
44 GNC HLDGS INC 29,065 1,365,000 0.66%
45 Hewlett Packard Co 33,192 1,332,000 0.64%
46 AKAMAI TECH 20,615 1,298,000 0.63%
47 FEDEX CORP 7,182 1,247,000 0.60%
48 NUCOR CORP 25,300 1,241,000 0.60%
49 POTASH CORP SASK INC 34,900 1,233,000 0.59%
50 SKYWORKS SOLUTIONS INC 16,520 1,201,000 0.58%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001398344-15-000852, filed 2015.02.11).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.