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Institutional Investment Manager
Creative Planning
Creative Planning (CIK: 0001540235), located at 5454 W.110th Street, Overland Park, KS. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 4,786 holdings with a total value of $15,704,875,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 VANGUARD TAX-MANAGED FDS 30,726,437 1,149,476,000 7.32%
2 VANGUARD SCOTTSDALE FDS 11,976,019 1,072,812,000 6.83%
3 ISHARES TR 4,516,238 982,553,000 6.26%
4 ISHARES TR 8,670,256 974,710,000 6.21%
5 VANGUARD INDEX FDS 7,117,830 921,332,000 5.87%
6 ISHARES INC 18,481,668 842,949,000 5.37%
7 SPDR SER TR 23,912,661 662,142,000 4.22%
8 SCHWAB U.S. REIT ETF 11,092,142 473,080,000 3.01%
9 VANGUARD INDEX FDS 4,209,589 417,423,000 2.66%
10 BERKSHIRE HATHAWAY INC DEL 2,226,784 321,703,000 2.05%
11 VANGUARD INTL EQUITY INDEX F 8,162,766 307,165,000 1.96%
12 ISHARES TR 7,763,775 306,669,000 1.95%
13 SELECT SECTOR SPDR TR 3,989,181 281,676,000 1.79%
14 APPLE INC 2,282,134 257,995,000 1.64%
15 SCHWAB INTERNATIONAL EQUITY ETF 8,874,441 255,495,000 1.63%
16 ISHARES MSCI EAFE SMALL CAP IDX FD 4,667,830 244,641,000 1.56%
17 SPDR S&P 500 ETF TR 1,087,578 235,243,000 1.50%
18 ISHARES TR 1,312,793 203,102,000 1.29%
19 VANGUARD WORLD FD 1,845,619 180,298,000 1.15%
20 ISHARES TR 3,001,795 177,496,000 1.13%
21 VANGUARD INDEX FDS 1,963,977 170,356,000 1.08%
22 ENTERPRISE PRODS PARTNERS L 5,462,623 150,932,000 0.96%
23 ISHARES TR 1,319,582 148,783,000 0.95%
24 VANGUARD INDEX FDS 1,034,275 126,368,000 0.80%
25 FACEBOOK INC 925,662 118,735,000 0.76%
26 ISHARES TR 2,041,115 112,547,000 0.72%
27 MAGELLAN MIDSTREAM PRTNRS LP 1,508,721 106,727,000 0.68%
28 PLAINS ALL AMERN PIPELINE L 3,033,095 95,269,000 0.61%
29 ENERGY TRANSFER PRTNRS L P 2,461,658 91,081,000 0.58%
30 PEPSICO INC 761,138 82,789,000 0.53%
31 EXXON MOBIL CORP 849,531 74,147,000 0.47%
32 SCHWAB U.S. LARGE-CAP ETF 1,386,689 71,581,000 0.46%
33 BUCKEYE PARTNERS L P UNIT LTD PARTN 986,832 70,657,000 0.45%
34 ISHARES RUSSELL 1000 ETF 509,387 61,361,000 0.39%
35 DISNEY WALT CO 603,080 56,002,000 0.36%
36 MICROSOFT CORP 824,586 47,496,000 0.30%
37 AMAZON COM INC 56,072 46,950,000 0.30%
38 LILLY ELI & CO 572,611 45,958,000 0.29%
39 VANGUARD WHITEHALL FDS 620,184 44,740,000 0.28%
40 ISHARES COHEN & STEERS REIT ETF 420,844 44,147,000 0.28%
41 BERKSHIRE HATHAWAY INC DEL 204 44,109,000 0.28%
42 JOHNSON & JOHNSON 348,359 41,152,000 0.26%
43 AMERITRADE HOLD 1,126,754 39,707,000 0.25%
44 AT&T INC 977,036 39,678,000 0.25%
45 ONEOK PARTNERS LP 976,645 39,017,000 0.25%
46 INTEL CORP 1,001,610 37,811,000 0.24%
47 SPDR S&P MIDCAP 400 ETF TR 133,195 37,597,000 0.24%
48 GENERAL ELECTRIC CO 1,246,914 36,933,000 0.24%
49 WISDOMTREE TR 844,486 36,524,000 0.23%
50 POWERSHARES ETF TR II 2,329,736 35,249,000 0.22%
Page 1 of 96

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001580642-16-011512, filed 2016.10.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.