Dark
Light
System
Institutional Investment Manager
Creative Planning
Creative Planning (CIK: 0001540235), located at 5454 W.110th Street, Overland Park, KS. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 4,786 holdings with a total value of $15,704,875,000.
#
Name
Shares
Value ($)
%
Options
Notes
51 ISHARES TR 331,576 34,540,000 0.22%
52 ISHARES TR 294,147 31,068,000 0.20%
53 ALTRIA GROUP INC 479,348 30,309,000 0.19%
54 HOME DEPOT INC 229,937 29,588,000 0.19%
55 VANGUARD INDEX FDS 314,114 29,391,000 0.19%
56 WISDOMTREE TR 313,306 28,473,000 0.18%
57 WISDOMTREE TR 751,662 28,240,000 0.18%
58 PHILIP MORRIS INTL INC 284,137 27,624,000 0.18%
59 SPDR DOW JONES REIT ETF 282,979 27,553,000 0.18%
60 VANGUARD INDEX FDS 247,361 27,539,000 0.18%
61 GILEAD SCIENCES INC 342,917 27,132,000 0.17%
62 HERITAGE INS HLDGS INC COM 1,847,080 26,616,000 0.17%
63 PROCTER AND GAMBLE CO 292,321 26,236,000 0.17%
64 VANGUARD INTL EQUITY INDEX F 567,062 25,762,000 0.16%
65 PFIZER INC 740,302 25,074,000 0.16%
66 JPMORGAN CHASE & CO 373,689 24,884,000 0.16%
67 BOEING CO 182,548 24,049,000 0.15%
68 CHEVRON CORP NEW 226,506 23,312,000 0.15%
69 ISHARES TR 188,455 23,214,000 0.15%
70 VANGUARD SPECIALIZED FUNDS 273,027 22,915,000 0.15%
71 VERIZON COMMUNICATIONS INC 437,926 22,763,000 0.14%
72 ISHARES TR 163,808 22,525,000 0.14%
73 CERNER CORP 364,779 22,525,000 0.14%
74 ALPHABET INC 27,837 22,383,000 0.14%
75 WELLS FARGO & CO NEW 505,273 22,374,000 0.14%
76 ISHARES TR 179,961 22,342,000 0.14%
77 ALPHABET INC 28,597 22,228,000 0.14%
78 VANGUARD BD INDEX FDS 273,275 22,089,000 0.14%
79 POWERSHARES QQQ TRUST 181,308 21,525,000 0.14%
80 ISHARES TR 551,154 20,640,000 0.13%
81 BANK AMER CORP 1,309,900 20,500,000 0.13%
82 INTERNATIONAL BUSINESS MACHS 128,050 20,341,000 0.13%
83 MERCK & CO INC 314,378 19,620,000 0.12%
84 WISDOMTREE TR 254,177 19,116,000 0.12%
85 MCDONALDS CORP 165,623 19,106,000 0.12%
86 UNITED PARCEL SERVICE INC 170,194 18,612,000 0.12%
87 VISA INC 220,749 18,256,000 0.12%
88 BRISTOL MYERS SQUIBB CO 326,519 17,606,000 0.11%
89 ISHARES TR 176,849 17,220,000 0.11%
90 VANGUARD BD INDEX FDS 200,081 16,835,000 0.11%
91 YUM BRANDS INC 178,317 16,193,000 0.10%
92 ABBVIE INC 256,303 16,165,000 0.10%
93 STARBUCKS CORP 292,265 15,823,000 0.10%
94 ENBRIDGE ENERGY PARTNERS L P 618,650 15,732,000 0.10%
95 COCA COLA CO 369,009 15,617,000 0.10%
96 VANGUARD INDEX FDS 140,940 15,596,000 0.10%
97 UNION PAC CORP 158,891 15,497,000 0.10%
98 WAL-MART STORES INC 200,725 14,476,000 0.09%
99 CISCO SYS INC 454,971 14,432,000 0.09%
100 DOVER CORP 195,900 14,426,000 0.09%
Page 2 of 96

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001580642-16-011512, filed 2016.10.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.