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Institutional Investment Manager
HORAN SECURITIES, INC.
HORAN SECURITIES, INC. (CIK: 0001671623). Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 162 holdings with a total value of $73,000,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 71,268 7,464,000 10.22%
2 ISHARES TR 227,877 6,736,000 9.23%
3 VANGUARD BD INDEX FDS 68,634 5,533,000 7.58%
4 ISHARES TR 53,181 5,474,000 7.50%
5 VANGUARD INDEX FDS 61,237 5,142,000 7.04%
6 ISHARES TR 44,330 4,868,000 6.67%
7 SPDR PORTFOLIO AGGREGATE BOND ETF 79,570 4,686,000 6.42%
8 VANGUARD INTL EQUITY INDEX F 98,364 4,434,000 6.07%
9 ISHARES TR 22,885 3,917,000 5.37%
10 ISHARES 5-10 YEAR INVESTMENT GRADE CORPORATE BOND ETF 26,758 2,973,000 4.07%
11 POWERSHARES ETF TRUST II 103,988 2,410,000 3.30%
12 ISHARES TR 20,492 1,929,000 2.64%
13 ISHARES TR 36,881 1,865,000 2.55%
14 SPDR SER TR 34,037 1,683,000 2.31%
15 ISHARES TR 14,990 1,676,000 2.30%
16 ISHARES TR 11,960 1,439,000 1.97%
17 ISHARES TR 8,020 1,227,000 1.68%
18 PROCTER AND GAMBLE CO 14,135 1,209,000 1.66%
19 ISHARES TR 21,539 1,115,000 1.53%
20 ISHARES TR 8,072 854,000 1.17%
21 ISHARES TR 6,849 832,000 1.14%
22 VANGUARD INTL EQUITY INDEX F 21,178 807,000 1.11%
23 GENERAL ELECTRIC CO 18,406 535,000 0.73%
24 ISHARES TR 3,977 487,000 0.67%
25 COSTCO WHSL CORP NEW 2,818 421,000 0.58%
26 ISHARES TR 7,902 401,000 0.55%
27 ISHARES TR 2,448 297,000 0.41%
28 ISHARES INC 5,758 264,000 0.36%
29 UNITED TECHNOLOGIES CORP 2,286 228,000 0.31%
30 EXXON MOBIL CORP 1,573 137,000 0.19%
31 SPDR SER TR 1,181 97,000 0.13%
32 STARBUCKS CORP 1,627 86,000 0.12%
33 VANECK ETF TRUST 2,000 84,000 0.12%
34 DUKE ENERGY CORP NEW 1,033 81,000 0.11%
35 VANECK ETF TRUST 3,000 75,000 0.10%
36 SOUTHERN CO 1,448 73,000 0.10%
37 INTEL CORP 1,936 69,000 0.09%
38 MICROSOFT CORP 1,166 67,000 0.09%
39 ISHARES TR 577 49,000 0.07%
40 APPLE INC 410 48,000 0.07%
41 HOME DEPOT INC 375 47,000 0.06%
42 CINCINNATI FIN 628 47,000 0.06%
43 PFIZER INC 1,368 45,000 0.06%
44 ISHARES TR 348 42,000 0.06%
45 SMUCKER J M CO 307 41,000 0.06%
46 JPMORGAN CHASE & CO 483 33,000 0.05%
47 ALLSTATE CORP 402 28,000 0.04%
48 SPDR S&P MIDCAP 400 ETF TR 100 28,000 0.04%
49 CREDIT SUISSE NASSAU BRH 1,256 27,000 0.04%
50 ISHARES TR 173 26,000 0.04%
Page 1 of 4

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001671623-16-000004, filed 2016.10.20).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.