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Institutional Investment Manager
BELL ROCK CAPITAL LLC
BELL ROCK CAPITAL LLC (CIK: 0001756283). Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 362 holdings with a total value of $94,870,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 60,005 6,947,000 7.32%
2 PROSHARES TR 53,442 4,607,000 4.86%
3 PROSHARES ULTRA FNCLS NEW ETF 49,809 4,598,000 4.85%
4 AMAZON COM INC 5,988 4,486,000 4.73%
5 UNITED STATES STL CORP NEW 114,432 3,780,000 3.98%
6 KEYCORP 157,929 2,885,000 3.04%
7 JETBLUE AIRWAYS CORP 117,047 2,621,000 2.76%
8 FACEBOOK INC 20,240 2,334,000 2.46%
9 AECOM 57,724 2,097,000 2.21%
10 INTEGRYS ENERGY GROUP INC JR SUB VARIABLE 08/01/2073 77,250 2,008,000 2.12%
11 NETFLIX INC 16,010 1,984,000 2.09%
12 MGM RESORTS INTERNATIONAL 68,138 1,964,000 2.07%
13 CHURCH & DWIGHT 40,193 1,776,000 1.87%
14 KEYCORP REDEEMED $25.00/SH 2/15/17 66,039 1,681,000 1.77%
15 HAWAIIAN HOLDINGS INC COM 29,450 1,678,000 1.77%
16 AT&T INC 39,081 1,663,000 1.75%
17 GMAC CAPITAL TRUST I PRFD 8.125 THEN VAR CPN 65,076 1,651,000 1.74%
18 CLOROX CO DEL 12,638 1,518,000 1.60%
19 CBS CORP NEW 23,580 1,501,000 1.58%
20 VISA INC 16,972 1,326,000 1.40%
21 COSTCO WHSL CORP NEW 6,525 1,044,000 1.10%
22 BOEING CO 6,683 1,040,000 1.10%
23 MALVERN BANCORP INC COM 47,202 997,000 1.05%
24 MCDONALDS CORP 8,010 975,000 1.03%
25 HOME DEPOT INC 7,182 962,000 1.01%
26 DU PONT E I DE NEMOURS & CO 12,913 948,000 1.00%
27 PROSHARES TRUST DJ BRKFLD GLB ETF 23,150 910,000 0.96%
28 MICROSOFT CORP 14,191 881,000 0.93%
29 HONEYWELL INTL INC 7,541 873,000 0.92%
30 INTERNATIONAL BUSINESS MACHS 5,250 871,000 0.92%
31 EXXON MOBIL CORP 9,504 857,000 0.90%
32 COGNIZANT TECHNOLOGY SOLUTIO 14,900 834,000 0.88%
33 TJX COS INC NEW 10,534 790,000 0.83%
34 PROSHARES PSHS ULT BASMATL ETF 14,150 695,000 0.73%
35 PROSHARES PSHS ULT SCAP600 ETF 7,500 609,000 0.64%
36 ALPHABET INC 728 578,000 0.61%
37 COCA COLA CO 13,770 569,000 0.60%
38 PROCTER AND GAMBLE CO 6,715 564,000 0.59%
39 EMCOR GROUP INC 7,700 545,000 0.57%
40 CINEMARK HOLDINGS INC 13,404 514,000 0.54%
41 EBAY INC SR UNSC NT 6 DUE 2/1/56 CALL 19,550 509,000 0.54%
42 NATIONAL RETAIL PPTYS INC REDEEMED $25/SH 2/23/17 20,000 502,000 0.53%
43 MEDLEY LLC SR BND 6.875 CALL DUE 8/15/26 20,000 481,000 0.51%
44 SPRINT CORP 53,500 449,000 0.47%
45 JOHNSON & JOHNSON 3,703 428,000 0.45%
46 BANK AMER CORP 19,054 420,000 0.44%
47 CHEVRON CORP NEW 3,483 411,000 0.43%
48 PIMCO HIGH INCOME FD 44,322 406,000 0.43%
49 PROSHARES TR 10,000 400,000 0.42%
50 JPMORGAN CHASE & CO 4,606 398,000 0.42%
Page 1 of 8

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001756283-18-000007, filed 2018.12.05).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.