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Institutional Investment Manager
PARTHENON LLC
PARTHENON LLC (CIK: 0001088859) incorporated in Kentucky, located at 435 North Whittington Parkway, Louisville, KY. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q2)
Portfolio Summary: 92 holdings with a total value of $338,353,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 176,552 22,344,000 6.60%
2 Exxon Mobil Corp 219,419 22,091,000 6.53%
3 JOHNSON & JOHNSON 169,838 17,768,000 5.25%
4 MICROSOFT CORP 424,659 17,708,000 5.23%
5 PROCTER AND GAMBLE CO 209,879 16,494,000 4.87%
6 PAYCHEX INC 319,395 13,274,000 3.92%
7 GENERAL ELECTRIC CO 448,151 11,777,000 3.48%
8 CVS HEALTH CORP 148,405 11,185,000 3.31%
9 MERCK & CO INC 177,383 10,262,000 3.03%
10 PEPSICO INC 100,211 8,953,000 2.65%
11 MONDELEZ INTL INC 237,261 8,923,000 2.64%
12 DOVER CORP 97,212 8,841,000 2.61%
13 WAL-MART STORES INC 101,633 7,630,000 2.26%
14 INTERNATIONAL BUSINESS MACHS 40,326 7,310,000 2.16%
15 FASTENAL CO 133,345 6,599,000 1.95%
16 CORNING INC 300,190 6,589,000 1.95%
17 MEDTRONIC INC 96,380 6,145,000 1.82%
18 WATERS CORP 56,991 5,952,000 1.76%
19 Walgreens 77,090 5,715,000 1.69%
20 KRAFT HEINZ CO COM 91,152 5,465,000 1.62%
21 BROWN FORMAN CORP CL B 53,759 5,062,000 1.50%
22 LANDSTAR SYS INC COM 78,825 5,045,000 1.49%
23 PFIZER INC 161,344 4,789,000 1.42%
24 PHILIP MORRIS INTL INC 55,976 4,719,000 1.39%
25 CISCO SYS INC 177,485 4,411,000 1.30%
26 COCA COLA CO 102,774 4,354,000 1.29%
27 SMUCKER J M CO 39,094 4,166,000 1.23%
28 WORLD FUEL SVCS CORP 83,550 4,113,000 1.22%
29 WESTERN UN CO 225,415 3,909,000 1.16%
30 GOOGLE INC 6,097 3,507,000 1.04%
31 ISHARES NASDAQ BIOTECHNOLOGY ETF 5,942 3,474,000 1.03%
32 PNC FINL SVCS GROUP INC 38,380 3,418,000 1.01%
33 ALTRIA GROUP INC 79,589 3,338,000 0.99%
34 STRYKER CORP 39,115 3,298,000 0.97%
35 ABBVIE INC 51,791 2,923,000 0.86%
36 CHURCHILL DOWNS INC 32,205 2,902,000 0.86%
37 JPMORGAN CHASE & CO 47,870 2,758,000 0.82%
38 COLGATE PALMOLIVE CO 36,086 2,460,000 0.73%
39 CHEVRON CORP NEW 18,261 2,384,000 0.70%
40 COACH INC 65,825 2,251,000 0.67%
41 VANGUARD INTL EQUITY INDEX F 33,774 2,102,000 0.62%
42 ABBOTT LABS 51,167 2,093,000 0.62%
43 MCDONALDS CORP 20,174 2,032,000 0.60%
44 ESCALADE INC 124,504 2,009,000 0.59%
45 AT&T INC 55,102 1,948,000 0.58%
46 US BANCORP DEL 44,235 1,916,000 0.57%
47 HOME DEPOT INC 23,643 1,914,000 0.57%
48 VANGUARD INTL EQUITY INDEX F 43,530 1,877,000 0.55%
49 BERKSHIRE HATHAWAY INC DEL 9 1,709,000 0.51%
50 MOTORCAR PTS AMER INC COM 66,511 1,620,000 0.48%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-14-001424, filed 2014.07.28).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.