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Institutional Investment Manager
PARTHENON LLC
PARTHENON LLC (CIK: 0001088859) incorporated in Kentucky, located at 435 North Whittington Parkway, Louisville, KY. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 112 holdings with a total value of $407,032,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 173,199 28,228,000 6.94%
2 MICROSOFT CORP 418,269 25,991,000 6.39%
3 Exxon Mobil Corp 220,888 19,937,000 4.90%
4 PAYCHEX INC 307,319 18,710,000 4.60%
5 JOHNSON & JOHNSON 160,929 18,541,000 4.56%
6 PROCTER AND GAMBLE CO 177,769 14,947,000 3.67%
7 GENERAL ELECTRIC CO 444,793 14,055,000 3.45%
8 CVS HEALTH CORP 156,346 12,337,000 3.03%
9 PEPSICO INC 101,751 10,646,000 2.62%
10 MERCK & CO INC 175,539 10,334,000 2.54%
11 MONDELEZ INTL INC 215,117 9,536,000 2.34%
12 DOVER CORP 111,352 8,344,000 2.05%
13 WALGREENS BOOTS ALLIANCE INC 97,464 8,066,000 1.98%
14 KRAFT HEINZ CO 88,931 7,765,000 1.91%
15 FASTENAL CO 163,910 7,700,000 1.89%
16 WATERS CORP 53,476 7,187,000 1.77%
17 LANDSTAR SYS INC COM 81,480 6,950,000 1.71%
18 CORNING INC 284,270 6,899,000 1.69%
19 INTERNATIONAL BUSINESS MACHS 40,626 6,744,000 1.66%
20 WAL-MART STORES INC 92,897 6,421,000 1.58%
21 ALPHABET INC 7,548 5,826,000 1.43%
22 MEDTRONIC PLC 81,028 5,772,000 1.42%
23 CISCO SYS INC 178,251 5,387,000 1.32%
24 PFIZER INC 157,414 5,113,000 1.26%
25 STRYKER CORP 41,070 4,921,000 1.21%
26 ALTRIA GROUP INC 71,642 4,844,000 1.19%
27 SMUCKER J M CO 37,355 4,784,000 1.18%
28 ALPHABET INC 5,960 4,723,000 1.16%
29 PHILIP MORRIS INTL INC 50,701 4,639,000 1.14%
30 BROWN FORMAN CORP CL B 102,930 4,624,000 1.14%
31 JPMORGAN CHASE & CO 50,634 4,369,000 1.07%
32 PNC FINL SVCS GROUP INC 36,896 4,315,000 1.06%
33 COCA COLA CO 102,050 4,231,000 1.04%
34 WORLD FUEL SVCS CORP 91,315 4,192,000 1.03%
35 WESTERN UN CO 185,090 4,020,000 0.99%
36 CHURCHILL DOWNS INC 26,326 3,961,000 0.97%
37 HOME DEPOT INC 25,330 3,396,000 0.83%
38 AMERICAN EXPRESS CO 42,385 3,140,000 0.77%
39 SCOTTS MIRACLE GRO CO 32,785 3,133,000 0.77%
40 CABELAS INC 48,070 2,814,000 0.69%
41 APPLE INC 24,206 2,804,000 0.69%
42 ABBVIE INC 43,169 2,703,000 0.66%
43 3M CO 14,912 2,663,000 0.65%
44 MCDONALDS CORP 19,824 2,413,000 0.59%
45 ESCALADE INC 174,804 2,307,000 0.57%
46 CHEVRON CORP NEW 19,279 2,269,000 0.56%
47 COLGATE PALMOLIVE CO 34,468 2,256,000 0.55%
48 COTY INC-CL A 121,934 2,233,000 0.55%
49 BERKSHIRE HATHAWAY INC DEL 9 2,197,000 0.54%
50 US BANCORP DEL 41,263 2,120,000 0.52%
Page 1 of 3

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001085146-17-000236, filed 2017.02.01).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.