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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Original 13F HR (0001269134-15-000003) filed in 2015.04.28
#
Name
Shares
Value ($)
%
Options
Notes
1 Berkshire Hathaway Cl B 150,358 21,699 6.12%
2 GENERAL ELECTRIC CO 747,355 18,541 5.23%
3 VISA INC 250,121 16,360 4.62%
4 MICROSOFT CORP 400,460 16,280 4.59%
5 WELLS FARGO & CO NEW 285,479 15,530 4.38%
6 AMAZON COM INC 40,561 15,092 4.26%
7 GOOGLE INC 26,784 14,677 4.14%
8 WAL-MART STORES INC 166,646 13,706 3.87%
9 QUALCOMM INC 196,807 13,646 3.85%
10 Citigroup Inc 262,408 13,519 3.81%
11 PEPSICO INC 138,005 13,196 3.72%
12 BANK AMERICA CORP 842,402 12,964 3.66%
13 INTERNATIONAL BUSINESS MACHS 77,598 12,454 3.51%
14 SYSCO CORP 328,525 12,395 3.50%
15 COACH INC 276,111 11,439 3.23%
16 US BANCORP DEL 259,744 11,343 3.20%
17 PROCTER AND GAMBLE CO 137,260 11,247 3.17%
18 CISCO SYS INC 382,685 10,533 2.97%
19 PFIZER INC 283,076 9,848 2.78%
20 ORACLE CORP 215,104 9,281 2.62%
21 C H ROBINSON WORLDWIDE INC 116,212 8,509 2.40%
22 Viacom Inc Non-Vtg CL B 112,399 7,676 2.17%
23 MCDONALDS CORP 72,058 7,021 1.98%
24 JOHNSON & JOHNSON 66,428 6,682 1.89%
25 DU PONT E I DE NEMOURS & CO 67,857 4,849 1.37%
26 Auto Data Processing 53,791 4,606 1.30%
27 FASTENAL CO 107,259 4,444 1.25%
28 Applied Materials 176,283 3,976 1.12%
29 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,551 3,633 1.03%
30 EXXON MOBIL CORP 38,193 3,246 0.92%
31 UNITED PARCEL SERVICE INC 33,308 3,228 0.91%
32 Becton Dickinson & C 21,649 3,108 0.88%
33 CLOROX CO DEL 24,280 2,680 0.76%
34 COLGATE PALMOLIVE CO 30,686 2,127 0.60%
35 YUM BRANDS INC 21,221 1,670 0.47%
36 UNITED TECHNOLOGIES CORP 12,271 1,438 0.41%
37 WALGREENS BOOTS ALLIANCE INC 15,944 1,350 0.38%
38 ISHARES TR 11,580 1,290 0.36%
39 NATIONAL OILWELL VARCO INC 24,799 1,239 0.35%
40 PRAXAIR INC 8,220 992 0.28%
41 PAYCHEX INC 17,992 892 0.25%
42 CVS HEALTH CORP 8,556 883 0.25%
43 ISHARES TR 7,092 805 0.23%
44 UNION PAC CORP 5,537 599 0.17%
45 APPLE COMPUTER INC 4,678 582 0.16%
46 LOWES COS INC 7,475 556 0.16%
47 ISHARES TR 3,848 445 0.13%
48 ISHARES TR 4,388 372 0.10%
49 ISHARES TR 1,619 336 0.09%
50 Swatch Group AG/The 15,613 328 0.09%
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