Dark
Light
System
Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Original 13F HR (0001269134-15-000005) filed in 2015.10.23
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY B 151,213 19,718 5.78%
2 GENERAL ELECTRIC CO 749,164 18,893 5.54%
3 MICROSOFT CORP 399,549 17,684 5.18%
4 VISA INC 250,743 17,466 5.12%
5 ALPHABET INC 27,540 16,756 4.91%
6 PROCTER AND GAMBLE CO 217,647 15,657 4.59%
7 WAL-MART STORES INC 225,430 14,616 4.28%
8 WELLS FARGO & CO NEW 274,896 14,115 4.14%
9 BANK AMERICA CORP 839,884 13,085 3.84%
10 CITIGROUPINC 261,210 12,958 3.80%
11 AMAZON COM INC 24,491 12,536 3.67%
12 PEPSICO INC 113,871 10,738 3.15%
13 QUALCOMM INC 197,969 10,636 3.12%
14 US BANCORP DEL 251,558 10,316 3.02%
15 CISCO SYS INC 367,668 9,651 2.83%
16 EMERSON ELEC CO 210,416 9,294 2.72%
17 PFIZER INC 273,264 8,583 2.52%
18 COACH INC 259,538 7,508 2.20%
19 ORACLE CORP 207,019 7,477 2.19%
20 MCDONALDS CORP 67,971 6,697 1.96%
21 JOHNSON & JOHNSON 69,886 6,523 1.91%
22 C H ROBINSON WORLDWIDE INC 94,995 6,438 1.89%
23 FASTENAL CO 149,077 5,457 1.60%
24 INTERNATIONAL BUSINESS MACHS 36,697 5,319 1.56%
25 UNION PAC CORP 58,712 5,190 1.52%
26 VIACOM INC NEW 109,858 4,740 1.39%
27 LAS VEGAS SANDS CORP 120,760 4,585 1.34%
28 Auto Data Processing 51,526 4,140 1.21%
29 FOSSIL GROUP INC 72,752 4,065 1.19%
30 ALPHABET INC 6,208 3,963 1.16%
31 EXXON MOBIL CORP 44,715 3,324 0.97%
32 UNITED PARCEL SERVICE INC 31,990 3,157 0.93%
33 DU PONT E I DE NEMOURS & CO 59,797 2,882 0.84%
34 Becton Dickinson & C 19,977 2,650 0.78%
35 CLOROX CO DEL 19,563 2,260 0.66%
36 ISHARES TR 17,359 1,902 0.56%
37 COLGATE PALMOLIVE CO 28,266 1,793 0.53%
38 YUM BRANDS INC 18,875 1,509 0.44%
39 ISHARES TR 13,203 1,461 0.43%
40 APPLE COMPUTER INC 12,757 1,407 0.41%
41 NATIONAL OILWELL VARCO INC 31,127 1,171 0.34%
42 MERCK & CO INC 22,551 1,113 0.33%
43 PRICE T ROWE GROUP INC 13,491 937 0.27%
44 UNITED TECHNOLOGIES CORP 10,297 916 0.27%
45 WALGREENS BOOTS ALLIANCE INC 11,016 915 0.27%
46 AMERICAN EXPRESS CO 11,472 850 0.25%
47 PAYCHEX INC 17,585 837 0.25%
48 VANGUARD INTL EQUITY INDEX F 18,245 777 0.23%
49 CVS HEALTH CORP 7,806 753 0.22%
50 PRAXAIR INC 7,169 730 0.21%
Page 1 of 2