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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 167,891 27,984 6.38%
2 AMAZON COM INC 24,546 21,761 4.96%
3 ALPHABET INC 26,136 21,681 4.94%
4 VISA INC 225,260 20,018 4.56%
5 MICROSOFT CORP 292,009 19,231 4.38%
6 APPLE INC 128,400 18,446 4.20%
7 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
8 GILEAD SCIENCES INC 251,000 17,047 3.88%
9 WAL-MART STORES INC 230,474 16,612 3.78%
10 WELLS FARGO & CO NEW 294,844 16,411 3.74%
11 CITIGROUPINC 265,989 15,911 3.62%
12 GENERAL ELECTRIC CO 529,791 15,787 3.60%
13 EMERSON ELEC CO 233,215 13,960 3.18%
14 BANK AMER CORP 553,344 13,053 2.97%
15 US BANCORP DEL 221,055 11,384 2.59%
16 UNION PAC CORP 106,768 11,308 2.58%
17 CISCO SYS INC 319,826 10,810 2.46%
18 PFIZER INC 282,262 9,656 2.20%
19 ALLERGAN PLC 38,717 9,250 2.11%
20 ISHARES TR 76,601 8,310 1.89%
21 JOHNSON & JOHNSON 66,552 8,289 1.89%
22 ORACLE CORP 181,973 8,117 1.85%
23 QUALCOMM INC 140,297 8,044 1.83%
24 COACH INC 188,953 7,809 1.78%
25 MONSANTO CO NEW 67,580 7,650 1.74%
26 POLARIS INDS INC 87,539 7,335 1.67%
27 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
28 BRISTOL MYERS SQUIBB CO 100,711 5,476 1.25%
29 PEPSICO INC 45,090 5,043 1.15%
30 FOSSIL GROUP INC 245,051 4,276 0.97%
31 AMERICAN EXPRESS CO 50,988 4,033 0.92%
32 C H ROBINSON WORLDWIDE INC 51,078 3,947 0.90%
33 VANGUARD BD INDEX FDS 43,614 3,476 0.79%
34 MERCK & CO INC 45,167 2,869 0.65%
35 CUMMINS INC 17,579 2,657 0.61%
36 AUTOMATIC DATA PROCESSING IN 24,521 2,510 0.57%
37 CERNER CORP 38,224 2,249 0.51%
38 BECTON DICKINSON & CO 10,464 1,919 0.44%
39 CVS HEALTH CORP 23,652 1,856 0.42%
40 COLGATE PALMOLIVE CO 24,918 1,823 0.42%
41 BIOGEN INC 6,396 1,748 0.40%
42 BORGWARNER INC 39,879 1,666 0.38%
43 YUM BRANDS INC 23,862 1,524 0.35%
44 FACEBOOK INC 10,196 1,448 0.33%
45 TIFFANY & CO NEW 14,942 1,423 0.32%
46 VANGUARD INTL EQUITY INDEX F 26,976 1,290 0.29%
47 MCDONALDS CORP 8,912 1,155 0.26%
48 UNITED TECHNOLOGIES CORP 9,941 1,115 0.25%
49 STARBUCKS CORP 18,816 1,098 0.25%
50 ALPHABET INC 1,167 989 0.23%
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