Dark
Light
System
Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Original 13F HR (0001269134-15-000003) filed in 2015.04.28
#
Name
Shares
Value ($)
%
Options
Notes
1 VANGUARD WHITEHALL FDS 1,518 103 0.03%
2 NUVEEN PENNSYLVANIA QLT MUN 9,407 130 0.04%
3 AMERICAN EXPRESS CO 1,837 143 0.04%
4 VANGUARD INTL EQUITY INDEX F 3,178 154 0.04%
5 CANADIAN NAT RES LTD 8,008 245 0.07%
6 PRICE T ROWE GROUP INC 3,540 286 0.08%
7 Swatch Group AG/The 15,613 328 0.09%
8 ISHARES TR 1,619 336 0.09%
9 ISHARES TR 4,388 372 0.10%
10 ISHARES TR 3,848 445 0.13%
11 LOWES COS INC 7,475 556 0.16%
12 APPLE COMPUTER INC 4,678 582 0.16%
13 UNION PAC CORP 5,537 599 0.17%
14 ISHARES TR 7,092 805 0.23%
15 CVS HEALTH CORP 8,556 883 0.25%
16 PAYCHEX INC 17,992 892 0.25%
17 PRAXAIR INC 8,220 992 0.28%
18 NATIONAL OILWELL VARCO INC 24,799 1,239 0.35%
19 ISHARES TR 11,580 1,290 0.36%
20 WALGREENS BOOTS ALLIANCE INC 15,944 1,350 0.38%
21 UNITED TECHNOLOGIES CORP 12,271 1,438 0.41%
22 YUM BRANDS INC 21,221 1,670 0.47%
23 COLGATE PALMOLIVE CO 30,686 2,127 0.60%
24 CLOROX CO DEL 24,280 2,680 0.76%
25 Becton Dickinson & C 21,649 3,108 0.88%
26 UNITED PARCEL SERVICE INC 33,308 3,228 0.91%
27 EXXON MOBIL CORP 38,193 3,246 0.92%
28 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,551 3,633 1.03%
29 Applied Materials 176,283 3,976 1.12%
30 FASTENAL CO 107,259 4,444 1.25%
31 Auto Data Processing 53,791 4,606 1.30%
32 DU PONT E I DE NEMOURS & CO 67,857 4,849 1.37%
33 JOHNSON & JOHNSON 66,428 6,682 1.89%
34 MCDONALDS CORP 72,058 7,021 1.98%
35 Viacom Inc Non-Vtg CL B 112,399 7,676 2.17%
36 C H ROBINSON WORLDWIDE INC 116,212 8,509 2.40%
37 ORACLE CORP 215,104 9,281 2.62%
38 PFIZER INC 283,076 9,848 2.78%
39 CISCO SYS INC 382,685 10,533 2.97%
40 PROCTER AND GAMBLE CO 137,260 11,247 3.17%
41 US BANCORP DEL 259,744 11,343 3.20%
42 COACH INC 276,111 11,439 3.23%
43 SYSCO CORP 328,525 12,395 3.50%
44 INTERNATIONAL BUSINESS MACHS 77,598 12,454 3.51%
45 BANK AMERICA CORP 842,402 12,964 3.66%
46 PEPSICO INC 138,005 13,196 3.72%
47 Citigroup Inc 262,408 13,519 3.81%
48 QUALCOMM INC 196,807 13,646 3.85%
49 WAL-MART STORES INC 166,646 13,706 3.87%
50 GOOGLE INC 26,784 14,677 4.14%
Page 1 of 2