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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Original 13F HR (0001269134-15-000003) filed in 2015.04.28
#
Name
Shares
Value ($)
%
Options
Notes
1 BANK AMERICA CORP 842,402 12,964 3.66%
2 GENERAL ELECTRIC CO 747,355 18,541 5.23%
3 MICROSOFT CORP 400,460 16,280 4.59%
4 CISCO SYS INC 382,685 10,533 2.97%
5 SYSCO CORP 328,525 12,395 3.50%
6 WELLS FARGO & CO NEW 285,479 15,530 4.38%
7 PFIZER INC 283,076 9,848 2.78%
8 COACH INC 276,111 11,439 3.23%
9 Citigroup Inc 262,408 13,519 3.81%
10 US BANCORP DEL 259,744 11,343 3.20%
11 VISA INC 250,121 16,360 4.62%
12 ORACLE CORP 215,104 9,281 2.62%
13 QUALCOMM INC 196,807 13,646 3.85%
14 Applied Materials 176,283 3,976 1.12%
15 WAL-MART STORES INC 166,646 13,706 3.87%
16 Berkshire Hathaway Cl B 150,358 21,699 6.12%
17 PEPSICO INC 138,005 13,196 3.72%
18 PROCTER AND GAMBLE CO 137,260 11,247 3.17%
19 C H ROBINSON WORLDWIDE INC 116,212 8,509 2.40%
20 Viacom Inc Non-Vtg CL B 112,399 7,676 2.17%
21 FASTENAL CO 107,259 4,444 1.25%
22 INTERNATIONAL BUSINESS MACHS 77,598 12,454 3.51%
23 MCDONALDS CORP 72,058 7,021 1.98%
24 DU PONT E I DE NEMOURS & CO 67,857 4,849 1.37%
25 JOHNSON & JOHNSON 66,428 6,682 1.89%
26 Auto Data Processing 53,791 4,606 1.30%
27 AMAZON COM INC 40,561 15,092 4.26%
28 EXXON MOBIL CORP 38,193 3,246 0.92%
29 UNITED PARCEL SERVICE INC 33,308 3,228 0.91%
30 COLGATE PALMOLIVE CO 30,686 2,127 0.60%
31 GOOGLE INC 26,784 14,677 4.14%
32 NATIONAL OILWELL VARCO INC 24,799 1,239 0.35%
33 CLOROX CO DEL 24,280 2,680 0.76%
34 Becton Dickinson & C 21,649 3,108 0.88%
35 YUM BRANDS INC 21,221 1,670 0.47%
36 PAYCHEX INC 17,992 892 0.25%
37 WALGREENS BOOTS ALLIANCE INC 15,944 1,350 0.38%
38 Swatch Group AG/The 15,613 328 0.09%
39 UNITED TECHNOLOGIES CORP 12,271 1,438 0.41%
40 ISHARES TR 11,580 1,290 0.36%
41 NUVEEN PENNSYLVANIA QLT MUN 9,407 130 0.04%
42 CVS HEALTH CORP 8,556 883 0.25%
43 PRAXAIR INC 8,220 992 0.28%
44 CANADIAN NAT RES LTD 8,008 245 0.07%
45 LOWES COS INC 7,475 556 0.16%
46 ISHARES TR 7,092 805 0.23%
47 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,551 3,633 1.03%
48 UNION PAC CORP 5,537 599 0.17%
49 APPLE COMPUTER INC 4,678 582 0.16%
50 ISHARES TR 4,388 372 0.10%
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