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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Portfolio Summary: 59 holdings with a total value of $354,914,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY B 151,693 20,647,000 5.82%
2 GENERAL ELECTRIC CO 751,248 19,960,000 5.62%
3 MICROSOFT CORP 404,978 17,879,000 5.04%
4 VISA INC 255,303 17,143,000 4.83%
5 WELLS FARGO & CO NEW 281,520 15,832,000 4.46%
6 AMAZON COM INC 33,665 14,613,000 4.12%
7 CITIGROUP INC 263,516 14,556,000 4.10%
8 GOOGLE INC 27,823 14,482,000 4.08%
9 BANK AMER CORP 847,338 14,421,000 4.06%
10 QUALCOMM INC 202,161 12,661,000 3.57%
11 WAL-MART STORES INC 177,655 12,601,000 3.55%
12 INTERNATIONAL BUSINESS MACHS 76,911 12,510,000 3.52%
13 PEPSICO INC 131,588 12,281,000 3.46%
14 US BANCORP DEL 257,619 11,180,000 3.15%
15 PROCTER AND GAMBLE CO 140,564 10,997,000 3.10%
16 CISCO SYS INC 379,477 10,420,000 2.94%
17 SYSCO CORP 265,545 9,586,000 2.70%
18 COACH INC 276,029 9,553,000 2.69%
19 PFIZER INC 275,716 9,244,000 2.60%
20 ORACLE CORP 211,070 8,506,000 2.40%
21 VIACOM CLASS B 115,001 7,433,000 2.09%
22 C.H. ROBINSON WORLDW 115,525 7,207,000 2.03%
23 LAS VEGAS SANDS CORP 131,361 6,905,000 1.95%
24 MCDONALDS CORP 70,758 6,726,000 1.90%
25 JOHNSON & JOHNSON 68,866 6,711,000 1.89%
26 FASTENAL CO 131,166 5,532,000 1.56%
27 AUTOMATIC DATA PROCESSING IN 52,776 4,234,000 1.19%
28 DU PONT E I DE NEMOURS & CO 62,032 3,966,000 1.12%
29 EXXON MOBIL CORP 42,978 3,575,000 1.01%
30 ISHARES NASDAQ BIOTECHNOLOGY ETF 6,465 3,491,000 0.98%
31 UNION PAC CORP 35,581 3,392,000 0.96%
32 UNITED PARCEL SERVICE INC 32,637 3,162,000 0.89%
33 BECTON DICKINSON & CO 20,736 2,937,000 0.83%
34 CLOROX CO DEL 24,292 2,526,000 0.71%
35 COLGATE PALMOLIVE CO 29,395 1,922,000 0.54%
36 YUM BRANDS INC 18,980 1,709,000 0.48%
37 NATIONAL OILWELL 35,258 1,702,000 0.48%
38 APPLE INC 10,424 1,307,000 0.37%
39 WALGREENS BOOTS ALLIANCE INC 15,069 1,271,000 0.36%
40 UNITED TECHNOLOGIES CORP 10,947 1,214,000 0.34%
41 PRICE T ROWE GROUP INC 14,121 1,097,000 0.31%
42 PRAXAIR INC 7,452 890,000 0.25%
43 VANGUARD INTL EQUITY INDEX F 18,067 877,000 0.25%
44 CVS HEALTH CORP 8,166 856,000 0.24%
45 PAYCHEX INC 17,992 843,000 0.24%
46 AMERICAN EXPRESS CO 9,048 703,000 0.20%
47 VANGUARD INDEX FDS 4,321 524,000 0.15%
48 BLACKSTONE GROUP L P 10,182 416,000 0.12%
49 LOWES COS INC 6,145 411,000 0.12%
50 HARLEY DAVIDSON INC 6,813 383,000 0.11%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001269134-15-000004, filed 2015.07.28).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.