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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q1)
Portfolio Summary: 59 holdings with a total value of $360,676,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DEL 146,069 20,724,000 5.75%
2 ALPHABET INC 25,503 18,998,000 5.27%
3 GENERAL ELECTRIC CO 563,305 17,907,000 4.96%
4 VISA INC 232,055 17,747,000 4.92%
5 PROCTER AND GAMBLE CO 205,590 16,922,000 4.69%
6 MICROSOFT CORP 303,095 16,739,000 4.64%
7 WAL-MART STORES INC 221,630 15,179,000 4.21%
8 AMAZON COM INC 23,632 14,028,000 3.89%
9 WELLS FARGO & CO NEW 277,127 13,401,000 3.72%
10 EMERSON ELEC CO 230,934 12,558,000 3.48%
11 US BANCORP DEL 268,094 10,881,000 3.02%
12 BANK AMER CORP 801,297 10,833,000 3.00%
13 CITIGROUP INC 255,271 10,657,000 2.95%
14 APPLE INC 96,880 10,559,000 2.93%
15 PEPSICO INC 99,671 10,214,000 2.83%
16 CISCO SYS INC 341,662 9,727,000 2.70%
17 COACH INC 222,201 8,908,000 2.47%
18 PFIZER INC 287,795 8,530,000 2.37%
19 ORACLE CORP 194,174 7,943,000 2.20%
20 JOHNSON & JOHNSON 67,190 7,269,000 2.02%
21 FASTENAL CO 146,087 7,158,000 1.98%
22 C.H. ROBINSON WORLDW 94,404 7,007,000 1.94%
23 MCDONALDS CORP 49,633 6,237,000 1.73%
24 UNION PAC CORP 78,018 6,206,000 1.72%
25 EXPRESS SCRIPTS HLDG CO 90,317 6,203,000 1.72%
26 QUALCOMM INC 105,492 5,394,000 1.50%
27 INTERNATIONAL BUSINESS MACHS 33,552 5,081,000 1.41%
28 AUTOMATIC DATA PROCESSING IN 48,593 4,359,000 1.21%
29 MONSANTO CO NEW 48,208 4,229,000 1.17%
30 ISHARES TR 36,992 4,099,000 1.14%
31 FOSSIL GROUP INC 85,201 3,784,000 1.05%
32 EXXON MOBIL CORP 42,214 3,528,000 0.98%
33 UNITED PARCEL SERVICE INC 29,829 3,146,000 0.87%
34 LAS VEGAS SANDS CORP 55,384 2,862,000 0.79%
35 BECTON DICKINSON & CO 18,364 2,788,000 0.77%
36 AMERICAN EXPRESS CO 41,171 2,527,000 0.70%
37 CUMMINS INC 22,903 2,517,000 0.70%
38 VIACOM CLASS B 55,624 2,296,000 0.64%
39 MERCK & CO INC 43,203 2,285,000 0.63%
40 GILEAD SCIENCES INC 23,061 2,118,000 0.59%
41 COLGATE PALMOLIVE CO 26,870 1,898,000 0.53%
42 YUM BRANDS INC 18,995 1,554,000 0.43%
43 POLARIS INDS INC 15,114 1,488,000 0.41%
44 PIMCO ETF TRUST 1-5 US TIP IDX ETF 27,634 1,446,000 0.40%
45 VANGUARD MALVERN FDS 28,887 1,419,000 0.39%
46 VANGUARD BD INDEX FDS 16,673 1,344,000 0.37%
47 VANGUARD INTL EQUITY INDEX F 26,433 1,140,000 0.32%
48 UNITED TECHNOLOGIES CORP 10,356 1,036,000 0.29%
49 PAYCHEX INC 17,123 924,000 0.26%
50 PRICE T ROWE GROUP INC 11,462 841,000 0.23%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001269134-16-000008, filed 2016.04.19).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.