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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 58 holdings with a total value of $361,037,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY INC DE CL B NEW 143,489 20,775,000 5.75%
2 ALPHABET INC 25,424 17,596,000 4.87%
3 GENERAL ELECTRIC CO 552,818 17,402,000 4.82%
4 PROCTER AND GAMBLE CO 202,068 17,109,000 4.74%
5 VISA INC 225,179 16,701,000 4.63%
6 AMAZON COM INC 23,207 16,607,000 4.60%
7 WAL-MART STORES INC 219,001 15,991,000 4.43%
8 MICROSOFT CORP 301,621 15,433,000 4.27%
9 WELLS FARGO & CO NEW 294,352 13,931,000 3.86%
10 EMERSON ELEC CO 231,488 12,074,000 3.34%
11 CITIGROUP INC 258,691 10,965,000 3.04%
12 US BANCORP DEL 265,385 10,703,000 2.96%
13 BANK AMERICA CORP 790,206 10,486,000 2.90%
14 APPLE COMPUTER INC 108,050 10,329,000 2.86%
15 PFIZER INC 283,515 9,982,000 2.76%
16 UNION PAC CORP 110,782 9,665,000 2.68%
17 CISCO SYS INC 334,530 9,597,000 2.66%
18 COACH INC 214,184 8,725,000 2.42%
19 JOHNSON & JOHNSON 65,913 7,995,000 2.21%
20 ORACLE CORP 188,825 7,728,000 2.14%
21 MONSANTO CO NEW 71,137 7,356,000 2.04%
22 C.H. ROBINSON WORLDW 92,941 6,900,000 1.91%
23 EXPRESS SCRIPTS HLDG CO 88,590 6,715,000 1.86%
24 FASTENAL CO 144,273 6,404,000 1.77%
25 QUALCOMM INC 109,816 5,882,000 1.63%
26 PEPSICO INC 55,293 5,857,000 1.62%
27 GILEAD SCIENCES INC 64,857 5,410,000 1.50%
28 FOSSIL GROUP INC 179,902 5,132,000 1.42%
29 INTERNATIONAL BUSINESS MACHS 31,487 4,779,000 1.32%
30 ISHARES TR 37,983 4,277,000 1.18%
31 Auto Data Processing 44,084 4,050,000 1.12%
32 EXXON MOBIL CORP 40,499 3,796,000 1.05%
33 MERCK & CO INC 49,411 2,846,000 0.79%
34 CUMMINS INC 23,644 2,658,000 0.74%
35 AMERICAN EXPRESS CO 43,595 2,648,000 0.73%
36 Becton Dickinson & C 15,290 2,593,000 0.72%
37 POLARIS INDS INC 31,052 2,538,000 0.70%
38 MCDONALDS CORP 20,283 2,440,000 0.68%
39 LAS VEGAS SANDS CORP 53,594 2,330,000 0.65%
40 COLGATE PALMOLIVE CO 25,797 1,888,000 0.52%
41 PIMCO ETF TRUST 1-5 US TIP IDX ETF 32,924 1,739,000 0.48%
42 YUM BRANDS INC 18,384 1,524,000 0.42%
43 VANGUARD MALVERN FDS 27,655 1,368,000 0.38%
44 VANGUARD BD INDEX FDS 15,705 1,273,000 0.35%
45 VANGUARD INTL EQUITY INDEX F 26,352 1,129,000 0.31%
46 UNITED TECHNOLOGIES CORP 10,356 1,062,000 0.29%
47 BIOGEN INC 4,295 1,038,000 0.29%
48 PAYCHEX INC 16,423 977,000 0.27%
49 VANGUARD INDEX FDS 7,425 858,000 0.24%
50 PRICE T ROWE GROUP INC 11,432 834,000 0.23%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001269134-16-000010, filed 2016.07.20).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.