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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Original 13F HR (0001269134-16-000006) filed in 2016.01.26
#
Name
Shares
Value ($)
%
Options
Notes
1 BANK AMER CORP 816,937 13,749 3.81%
2 GENERAL ELECTRIC CO 724,173 22,558 6.26%
3 MICROSOFT CORP 383,803 21,293 5.91%
4 CISCO SYS INC 355,443 9,652 2.68%
5 WELLS FARGO & CO NEW 267,162 14,522 4.03%
6 PFIZER INC 265,355 8,565 2.38%
7 CITIGROUPINC 254,682 13,179 3.65%
8 US BANCORP DEL 244,471 10,431 2.89%
9 VISA INC 241,422 18,722 5.19%
10 COACH INC 231,569 7,579 2.10%
11 WAL-MART STORES INC 228,334 13,996 3.88%
12 EMERSON ELEC CO 221,732 10,605 2.94%
13 PROCTER AND GAMBLE CO 213,510 16,954 4.70%
14 ORACLE CORP 200,936 7,340 2.04%
15 BERKSHIRE HATHAWAY INC DEL 147,924 19,531 5.42%
16 FASTENAL CO 147,099 6,004 1.67%
17 PEPSICO INC 110,794 11,070 3.07%
18 C H ROBINSON WORLDWIDE INC 97,044 6,018 1.67%
19 QUALCOMM INC 91,338 4,565 1.27%
20 FOSSIL GROUP INC 89,348 3,266 0.91%
21 JOHNSON & JOHNSON 68,423 7,028 1.95%
22 EXPRESS SCRIPTS HLDG CO 66,455 5,808 1.61%
23 MCDONALDS CORP 66,024 7,800 2.16%
24 UNION PAC CORP 61,098 4,777 1.32%
25 LAS VEGAS SANDS CORP 59,078 2,589 0.72%
26 VIACOM INC NEW 58,627 2,413 0.67%
27 DU PONT E I DE NEMOURS & CO 56,969 3,794 1.05%
28 AUTOMATIC DATA PROCESSING IN 49,817 4,220 1.17%
29 EXXON MOBIL CORP 45,778 3,568 0.99%
30 INTERNATIONAL BUSINESS MACHS 35,014 4,818 1.34%
31 VANGUARD MALVERN FDS 34,728 1,679 0.47%
32 MERCK & CO INC 32,310 1,706 0.47%
33 UNITED PARCEL SERVICE INC 30,846 2,968 0.82%
34 ISHARES TR 29,740 3,212 0.89%
35 COLGATE PALMOLIVE CO 27,920 1,860 0.52%
36 ALPHABET INC 26,603 20,188 5.60%
37 AMAZON COM INC 23,846 16,117 4.47%
38 VANGUARD INTL EQUITY INDEX F 23,518 1,020 0.28%
39 CUMMINS INC 20,244 1,781 0.49%
40 BECTON DICKINSON & CO 19,124 2,946 0.82%
41 CLOROX CO DEL 19,096 2,421 0.67%
42 YUM BRANDS INC 18,875 1,378 0.38%
43 PAYCHEX INC 17,196 909 0.25%
44 NATIONAL OILWELL VARCO INC 13,993 468 0.13%
45 PRICE T ROWE GROUP INC 13,124 938 0.26%
46 APPLE INC 12,945 1,362 0.38%
47 VANGUARD BD INDEX FDS 12,888 1,025 0.28%
48 AMERICAN EXPRESS CO 10,527 732 0.20%
49 UNITED TECHNOLOGIES CORP 10,106 970 0.27%
50 WALGREENS BOOTS ALLIANCE INC 9,636 820 0.23%
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