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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
51 MICROSOFT CORP 292,009 19,231 4.38%
52 MONSANTO CO NEW 67,580 7,650 1.74%
53 NETFLIX INC 1,772 261 0.06%
54 NIKE INC 8,977 500 0.11%
55 NORTHROP GRUMMAN CORP 485 115 0.03%
56 ORACLE CORP 181,973 8,117 1.85%
57 PEPSICO INC 45,090 5,043 1.15%
58 PFIZER INC 282,262 9,656 2.20%
59 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
60 POLARIS INDS INC 87,539 7,335 1.67%
61 PRICE T ROWE GROUP INC 11,256 767 0.17%
62 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
63 QUALCOMM INC 140,297 8,044 1.83%
64 ROSS STORES INC 10,718 705 0.16%
65 STARBUCKS CORP 18,816 1,098 0.25%
66 TIFFANY & CO NEW 14,942 1,423 0.32%
67 UNDER ARMOUR INC 9,040 165 0.04%
68 UNDER ARMOUR INC 8,893 175 0.04%
69 UNION PAC CORP 106,768 11,308 2.58%
70 UNITED TECHNOLOGIES CORP 9,941 1,115 0.25%
71 US BANCORP DEL 221,055 11,384 2.59%
72 VANGUARD BD INDEX FDS 43,614 3,476 0.79%
73 VANGUARD INDEX FDS 7,146 952 0.22%
74 VANGUARD INDEX FDS 1,189 165 0.04%
75 VANGUARD INTL EQUITY INDEX F 26,976 1,290 0.29%
76 VANGUARD MALVERN FDS 16,208 801 0.18%
77 VISA INC 225,260 20,018 4.56%
78 WAL-MART STORES INC 230,474 16,612 3.78%
79 WELLS FARGO & CO NEW 294,844 16,411 3.74%
80 YUM BRANDS INC 23,862 1,524 0.35%
81 YUM CHINA HLDGS INC 15,321 416 0.09%
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