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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
51 VANGUARD BD INDEX FDS 43,614 3,476 0.79%
52 PEPSICO INC 45,090 5,043 1.15%
53 MERCK & CO INC 45,167 2,869 0.65%
54 AMERICAN EXPRESS CO 50,988 4,033 0.92%
55 C H ROBINSON WORLDWIDE INC 51,078 3,947 0.90%
56 JOHNSON & JOHNSON 66,552 8,289 1.89%
57 MONSANTO CO NEW 67,580 7,650 1.74%
58 ISHARES TR 76,601 8,310 1.89%
59 POLARIS INDS INC 87,539 7,335 1.67%
60 BRISTOL MYERS SQUIBB CO 100,711 5,476 1.25%
61 UNION PAC CORP 106,768 11,308 2.58%
62 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
63 APPLE INC 128,400 18,446 4.20%
64 QUALCOMM INC 140,297 8,044 1.83%
65 BERKSHIRE HATHAWAY INC DEL 167,891 27,984 6.38%
66 ORACLE CORP 181,973 8,117 1.85%
67 COACH INC 188,953 7,809 1.78%
68 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
69 US BANCORP DEL 221,055 11,384 2.59%
70 VISA INC 225,260 20,018 4.56%
71 WAL-MART STORES INC 230,474 16,612 3.78%
72 EMERSON ELEC CO 233,215 13,960 3.18%
73 FOSSIL GROUP INC 245,051 4,276 0.97%
74 GILEAD SCIENCES INC 251,000 17,047 3.88%
75 CITIGROUPINC 265,989 15,911 3.62%
76 PFIZER INC 282,262 9,656 2.20%
77 MICROSOFT CORP 292,009 19,231 4.38%
78 WELLS FARGO & CO NEW 294,844 16,411 3.74%
79 CISCO SYS INC 319,826 10,810 2.46%
80 GENERAL ELECTRIC CO 529,791 15,787 3.60%
81 BANK AMER CORP 553,344 13,053 2.97%
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