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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
51 AMERICAN EXPRESS CO 50,988 4,033 0.92%
52 FOSSIL GROUP INC 245,051 4,276 0.97%
53 PEPSICO INC 45,090 5,043 1.15%
54 BRISTOL MYERS SQUIBB CO 100,711 5,476 1.25%
55 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
56 POLARIS INDS INC 87,539 7,335 1.67%
57 MONSANTO CO NEW 67,580 7,650 1.74%
58 COACH INC 188,953 7,809 1.78%
59 QUALCOMM INC 140,297 8,044 1.83%
60 ORACLE CORP 181,973 8,117 1.85%
61 JOHNSON & JOHNSON 66,552 8,289 1.89%
62 ISHARES TR 76,601 8,310 1.89%
63 ALLERGAN PLC 38,717 9,250 2.11%
64 PFIZER INC 282,262 9,656 2.20%
65 CISCO SYS INC 319,826 10,810 2.46%
66 UNION PAC CORP 106,768 11,308 2.58%
67 US BANCORP DEL 221,055 11,384 2.59%
68 BANK AMER CORP 553,344 13,053 2.97%
69 EMERSON ELEC CO 233,215 13,960 3.18%
70 GENERAL ELECTRIC CO 529,791 15,787 3.60%
71 CITIGROUP INC 265,989 15,911 3.62%
72 WELLS FARGO CO NEW 294,844 16,411 3.74%
73 WAL-MART STORES INC 230,474 16,612 3.78%
74 GILEAD SCIENCES INC 251,000 17,047 3.88%
75 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
76 APPLE INC 128,400 18,446 4.20%
77 MICROSOFT CORP 292,009 19,231 4.38%
78 VISA INC 225,260 20,018 4.56%
79 ALPHABET INC 26,136 21,681 4.94%
80 AMAZON COM INC 24,546 21,761 4.96%
81 BERKSHIRE HATHAWAY INC DEL 167,891 27,984 6.38%
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