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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
1 YUM CHINA HLDGS INC 15,321 416 0.09%
2 YUM BRANDS INC 23,862 1,524 0.35%
3 WELLS FARGO & CO NEW 294,844 16,411 3.74%
4 WAL-MART STORES INC 230,474 16,612 3.78%
5 VISA INC 225,260 20,018 4.56%
6 VANGUARD MALVERN FDS 16,208 801 0.18%
7 VANGUARD INTL EQUITY INDEX F 26,976 1,290 0.29%
8 VANGUARD INDEX FDS 1,189 165 0.04%
9 VANGUARD INDEX FDS 7,146 952 0.22%
10 VANGUARD BD INDEX FDS 43,614 3,476 0.79%
11 US BANCORP DEL 221,055 11,384 2.59%
12 UNITED TECHNOLOGIES CORP 9,941 1,115 0.25%
13 UNION PAC CORP 106,768 11,308 2.58%
14 UNDER ARMOUR INC 8,893 175 0.04%
15 UNDER ARMOUR INC 9,040 165 0.04%
16 TIFFANY & CO NEW 14,942 1,423 0.32%
17 STARBUCKS CORP 18,816 1,098 0.25%
18 ROSS STORES INC 10,718 705 0.16%
19 QUALCOMM INC 140,297 8,044 1.83%
20 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
21 PRICE T ROWE GROUP INC 11,256 767 0.17%
22 POLARIS INDS INC 87,539 7,335 1.67%
23 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
24 PFIZER INC 282,262 9,656 2.20%
25 PEPSICO INC 45,090 5,043 1.15%
26 ORACLE CORP 181,973 8,117 1.85%
27 NORTHROP GRUMMAN CORP 485 115 0.03%
28 NIKE INC 8,977 500 0.11%
29 NETFLIX INC 1,772 261 0.06%
30 MONSANTO CO NEW 67,580 7,650 1.74%
31 MICROSOFT CORP 292,009 19,231 4.38%
32 MERCK & CO INC 45,167 2,869 0.65%
33 MEDTRONIC PLC 1,912 154 0.04%
34 MCDONALDS CORP 8,912 1,155 0.26%
35 LOCKHEED MARTIN CORP 1,636 437 0.10%
36 JOHNSON & JOHNSON 66,552 8,289 1.89%
37 ISHARES TR 76,601 8,310 1.89%
38 ISHARES TR 8,954 557 0.13%
39 ISHARES TR 1,994 473 0.11%
40 ISHARES TR 1,502 440 0.10%
41 ISHARES TR 5,195 204 0.05%
42 ISHARES TR 2,552 176 0.04%
43 HOME DEPOT INC 6,131 900 0.21%
44 HAWAIIAN HOLDINGS INC COM 5,014 232 0.05%
45 GILEAD SCIENCES INC 251,000 17,047 3.88%
46 GENERAL ELECTRIC CO 529,791 15,787 3.60%
47 FOSSIL GROUP INC 245,051 4,276 0.97%
48 FACEBOOK INC 10,196 1,448 0.33%
49 EMERSON ELEC CO 233,215 13,960 3.18%
50 DOLLAR GEN CORP NEW 4,813 335 0.08%
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