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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2017Q1)
Original 13F HR (0001269134-17-000002) filed in 2017.04.12
#
Name
Shares
Value ($)
%
Options
Notes
1 BANK AMER CORP 553,344 13,053 2.97%
2 GENERAL ELECTRIC CO 529,791 15,787 3.60%
3 CISCO SYS INC 319,826 10,810 2.46%
4 WELLS FARGO & CO NEW 294,844 16,411 3.74%
5 MICROSOFT CORP 292,009 19,231 4.38%
6 PFIZER INC 282,262 9,656 2.20%
7 CITIGROUPINC 265,989 15,911 3.62%
8 GILEAD SCIENCES INC 251,000 17,047 3.88%
9 FOSSIL GROUP INC 245,051 4,276 0.97%
10 EMERSON ELEC CO 233,215 13,960 3.18%
11 WAL-MART STORES INC 230,474 16,612 3.78%
12 VISA INC 225,260 20,018 4.56%
13 US BANCORP DEL 221,055 11,384 2.59%
14 PROCTER AND GAMBLE CO 191,665 17,221 3.92%
15 COACH INC 188,953 7,809 1.78%
16 ORACLE CORP 181,973 8,117 1.85%
17 BERKSHIRE HATHAWAY INC DEL 167,891 27,984 6.38%
18 QUALCOMM INC 140,297 8,044 1.83%
19 APPLE INC 128,400 18,446 4.20%
20 PIMCO 1-5 YEAR U.S. TIPS INDEX EXCHANGE-TRADED FUND 111,637 5,897 1.34%
21 UNION PAC CORP 106,768 11,308 2.58%
22 BRISTOL MYERS SQUIBB CO 100,711 5,476 1.25%
23 POLARIS INDS INC 87,539 7,335 1.67%
24 ISHARES TR 76,601 8,310 1.89%
25 MONSANTO CO NEW 67,580 7,650 1.74%
26 JOHNSON & JOHNSON 66,552 8,289 1.89%
27 C H ROBINSON WORLDWIDE INC 51,078 3,947 0.90%
28 AMERICAN EXPRESS CO 50,988 4,033 0.92%
29 MERCK & CO INC 45,167 2,869 0.65%
30 PEPSICO INC 45,090 5,043 1.15%
31 VANGUARD BD INDEX FDS 43,614 3,476 0.79%
32 BORGWARNER INC 39,879 1,666 0.38%
33 ALLERGAN PLC 38,717 9,250 2.11%
34 CERNER CORP 38,224 2,249 0.51%
35 VANGUARD INTL EQUITY INDEX F 26,976 1,290 0.29%
36 ALPHABET INC 26,136 21,681 4.94%
37 COLGATE PALMOLIVE CO 24,918 1,823 0.42%
38 AMAZON COM INC 24,546 21,761 4.96%
39 AUTOMATIC DATA PROCESSING IN 24,521 2,510 0.57%
40 YUM BRANDS INC 23,862 1,524 0.35%
41 CVS HEALTH CORP 23,652 1,856 0.42%
42 AT&T INC 20,365 846 0.19%
43 STARBUCKS CORP 18,816 1,098 0.25%
44 CUMMINS INC 17,579 2,657 0.61%
45 VANGUARD MALVERN FDS 16,208 801 0.18%
46 YUM CHINA HLDGS INC 15,321 416 0.09%
47 TIFFANY & CO NEW 14,942 1,423 0.32%
48 PRICE T ROWE GROUP INC 11,256 767 0.17%
49 ROSS STORES INC 10,718 705 0.16%
50 BECTON DICKINSON & CO 10,464 1,919 0.44%
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