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Institutional Investment Manager
Prentice Capital Management, LP
Prentice Capital Management, LP (CIK: 0001326150) incorporated in Delaware, located at 100 West Putnam Avenue, Greenwich, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Portfolio Summary: 19 holdings with a total value of $25,752,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 GAIAM INC 2,566,323 15,783,000 61.29%
2 POTBELLY CORP 202,084 2,225,000 8.64%
3 BEBE STORES INC 2,090,766 1,965,000 7.63%
4 SEARS HLDGS CORPORATION 49,801 1,126,000 4.37%
5 LL FLOORING HOLDINGS INC COM 64,942 853,000 3.31%
6 Hertz Global Holdings, Inc. 45,219 757,000 2.94%
7 SEARS HOMETOWN & OUTLET STOR 79,587 637,000 2.47%
8 BON-TON STORES INC 176,286 554,000 2.15%
9 ICONIX BRAND GROUP INC 28,074 380,000 1.48%
10 NEW YORK & CO 118,257 293,000 1.14%
11 COSI INC SHS 250,884 256,000 0.99%
12 BOB EVANS FARMS INC COM 4,977 216,000 0.84%
13 SEARS HLDGS CORP W EXP 1215201 10,802 189,000 0.73%
14 SERITAGE GROWTH PPTYS 4,714 176,000 0.68%
15 DESTINATION XL GROUP INC COM 21,062 122,000 0.47%
16 SFX ENTMT INC 177,856 91,000 0.35%
17 MORGANS HOTEL GROUP CO 21,049 70,000 0.27%
18 TURTLE BEACH CORP COM 15,471 38,000 0.15%
19 Pacific Sunwear Calif Inc 66,899 21,000 0.08%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001144204-15-065324, filed 2015.11.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.