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Institutional Investment Manager
Crystal Rock Capital Management
Crystal Rock Capital Management (CIK: 0001510668) incorporated in Illinois, located at 2201 Waukegan Road, Bannockburn, IL. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 25 holdings with a total value of $136,740,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 HOME DEPOT INC 104,671 13,843,000 10.12%
2 CARNIVAL CORP 221,922 12,090,000 8.84%
3 FORTUNE BRANDS INNOV 202,380 11,232,000 8.21%
4 UNITED CONTINENTAL H 180,187 10,325,000 7.55%
5 JPMORGAN CHASE & CO 128,149 8,462,000 6.19%
6 TOWERS WATSON & CO 58,050 7,457,000 5.45%
7 MONSANTO CO NEW 63,079 6,215,000 4.55%
8 SHERWIN WILLIAMS CO 23,494 6,099,000 4.46%
9 ALPHABET INC 7,385 5,604,000 4.10%
10 CHEESECAKE FACTORY INC 119,390 5,505,000 4.03%
11 LAUDER ESTEE COS INC 62,020 5,461,000 3.99%
12 ALPHABET INC 6,994 5,441,000 3.98%
13 MASTERCARD INCORPORATED 55,740 5,427,000 3.97%
14 WYNN RESORTS LTD 77,500 5,362,000 3.92%
15 AMERICAN EXPRESS CO 54,075 3,761,000 2.75%
16 FACEBOOK INC 35,650 3,731,000 2.73%
17 PROCTER AND GAMBLE CO 42,600 3,383,000 2.47%
18 CAPELLA EDUCATION 59,463 2,748,000 2.01%
19 EXPRESS SCRIPTS HLDG CO 28,150 2,461,000 1.80%
20 MARRIOTT INTL 34,717 2,327,000 1.70%
21 STARBUCKS CORP 38,180 2,292,000 1.68%
22 LOWES COS INC 26,710 2,031,000 1.49%
23 US BANCORP DEL 47,240 2,016,000 1.47%
24 ALASKA AIR GROUP INC COM 24,240 1,952,000 1.43%
25 BANK AMER CORP 90,000 1,515,000 1.11%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-009468, filed 2016.02.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.