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Institutional Investment Manager
Crystal Rock Capital Management
Crystal Rock Capital Management (CIK: 0001510668) incorporated in Illinois, located at 2201 Waukegan Road, Bannockburn, IL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 33 holdings with a total value of $148,404,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 FORTUNE BRANDS INNOV 206,910 12,021,000 8.10%
2 FACEBOOK INC 80,590 10,337,000 6.97%
3 HOME DEPOT INC 77,551 9,979,000 6.72%
4 UNITED CONTINENTAL H 173,747 9,117,000 6.14%
5 JPMORGAN CHASE & CO 132,349 8,813,000 5.94%
6 CARNIVAL CORP 170,927 8,345,000 5.62%
7 MASTERCARD INCORPORATED 58,810 5,985,000 4.03%
8 ALPHABET INC 7,615 5,919,000 3.99%
9 ALPHABET INC 7,334 5,897,000 3.97%
10 COLGATE PALMOLIVE CO 74,200 5,501,000 3.71%
11 WYNN RESORTS LTD 54,210 5,281,000 3.56%
12 MGM RESORTS INTERNATIONAL 191,200 4,977,000 3.35%
13 CHEESECAKE FACTORY INC 97,920 4,902,000 3.30%
14 NEWELL BRANDS 83,450 4,394,000 2.96%
15 LAUDER ESTEE COS INC 43,855 3,884,000 2.62%
16 WALGREENS BOOTS ALLIANCE INC 46,310 3,734,000 2.52%
17 PROCTER AND GAMBLE CO 41,330 3,709,000 2.50%
18 US BANCORP DEL 86,265 3,700,000 2.49%
19 WILLIS TOWERS WATSON PLC LTD SHS 26,370 3,501,000 2.36%
20 SPORTSMANS WAREHOUSE 288,651 3,037,000 2.05%
21 CUMMINS INC 21,850 2,800,000 1.89%
22 DEERE & CO 32,130 2,742,000 1.85%
23 CHIPOTLE MEXICAN GRILL INC 6,320 2,677,000 1.80%
24 BANK AMER CORP 163,000 2,551,000 1.72%
25 STARBUCKS CORP 46,680 2,527,000 1.70%
26 SHERWIN WILLIAMS CO 7,408 2,049,000 1.38%
27 EXPRESS SCRIPTS HLDG CO 28,150 1,985,000 1.34%
28 LOWES COS INC 26,710 1,929,000 1.30%
29 ALASKA AIR GROUP INC COM 29,240 1,926,000 1.30%
30 AMERICAN AIRLS GROUP INC 37,300 1,366,000 0.92%
31 RED ROCK RESORTS INC CL A 56,398 1,330,000 0.90%
32 SCOTTS MIRACLE GRO CO 14,000 1,166,000 0.79%
33 LAYNE CHRISTENSEN CO 37,918 323,000 0.22%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-014502, filed 2016.11.10).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.