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Institutional Investment Manager
Crystal Rock Capital Management
Crystal Rock Capital Management (CIK: 0001510668) incorporated in Illinois, located at 2201 Waukegan Road, Bannockburn, IL. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 30 holdings with a total value of $135,096,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 FORTUNE BRANDS INNOV 206,910 11,995,000 8.88%
2 HOME DEPOT INC 77,551 9,902,000 7.33%
3 FACEBOOK INC 80,590 9,210,000 6.82%
4 JPMORGAN CHASE & CO 132,349 8,224,000 6.09%
5 CARNIVAL CORP 170,927 7,555,000 5.59%
6 UNITED CONTINENTAL H 173,747 7,131,000 5.28%
7 WYNN RESORTS LTD 72,160 6,541,000 4.84%
8 CHEESECAKE FACTORY INC 118,920 5,725,000 4.24%
9 COLGATE PALMOLIVE CO 74,200 5,431,000 4.02%
10 ALPHABET INC 7,615 5,270,000 3.90%
11 MASTERCARD INCORPORATED 58,810 5,179,000 3.83%
12 ALPHABET INC 7,334 5,160,000 3.82%
13 MGM RESORTS INTERNATIONAL 191,200 4,327,000 3.20%
14 LAUDER ESTEE COS INC 43,855 3,992,000 2.95%
15 WALGREENS BOOTS ALLIANCE INC 46,310 3,856,000 2.85%
16 PROCTER AND GAMBLE CO 41,330 3,499,000 2.59%
17 US BANCORP DEL 86,265 3,479,000 2.58%
18 WILLIS TOWERS WATSON PLC LTD SHS 26,370 3,278,000 2.43%
19 SHERWIN WILLIAMS CO 10,708 3,145,000 2.33%
20 MONSANTO CO NEW 29,554 3,056,000 2.26%
21 STARBUCKS CORP 46,680 2,666,000 1.97%
22 DEERE & CO 32,130 2,604,000 1.93%
23 CUMMINS INC 21,850 2,457,000 1.82%
24 EXPRESS SCRIPTS HLDG CO 28,150 2,134,000 1.58%
25 SPORTSMANS WAREHOUSE 263,851 2,127,000 1.57%
26 LOWES COS INC 26,710 2,115,000 1.57%
27 ALASKA AIR GROUP INC COM 29,240 1,704,000 1.26%
28 BANK AMER CORP 90,000 1,194,000 0.88%
29 WELLS FARGO & CO NEW 22,900 1,084,000 0.80%
30 AMERICAN AIRLS GROUP INC 37,300 1,056,000 0.78%

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001214659-16-013147, filed 2016.08.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.