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Institutional Investment Manager
Winch Advisory Services, LLC
Winch Advisory Services, LLC (CIK: 0001585822) incorporated in Wisconsin, located at 424 E Wisconsin Avenue, Appleton, WI. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 256 holdings with a total value of $155,932,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 BERKSHIRE HATHAWAY B 102,157 14,112,000 9.05%
2 GOOGLE INC 21,198 12,239,000 7.85%
3 DISNEY WALT CO 95,527 8,505,000 5.45%
4 3M CO 57,009 8,077,000 5.18%
5 APPLE INC 72,241 7,278,000 4.67%
6 RYDEX ETF TRUST 74,512 6,336,000 4.06%
7 VANGUARD WORLD FD 50,707 5,932,000 3.80%
8 ATT CORP 148,848 5,245,000 3.36%
9 VERIZON COMMUNICATIONS INC 100,816 5,040,000 3.23%
10 GLAXOSMITHKLINE PLC 109,101 5,015,000 3.22%
11 DU PONT E I DE NEMOURS & CO 66,880 4,799,000 3.08%
12 MICROSOFT CORP 100,903 4,678,000 3.00%
13 Merck & Co., Inc. 73,035 4,329,000 2.78%
14 BRISTOL MYERS SQUIBB CO 65,278 3,341,000 2.14%
15 CONOCOPHILLIPS 42,974 3,288,000 2.11%
16 BERKSHIRE HATHAWAY INC DEL 15 3,104,000 1.99%
17 JOHNSON & JOHNSON 28,516 3,040,000 1.95%
18 BLACKSTONE GROUP L P 87,216 2,746,000 1.76%
19 SELECT SECTOR SPDR TR 63,832 2,548,000 1.63%
20 SPDR S&P 500 ETF TR 12,720 2,506,000 1.61%
21 SPDR DOW JONES INDL AVRG ETF 14,233 2,421,000 1.55%
22 DOW CHEM CO 42,151 2,210,000 1.42%
23 Market Vectors Semiconductor E 41,850 2,138,000 1.37%
24 GENERAL ELECTRIC CO 81,903 2,098,000 1.35%
25 CITRIX SYS INC 29,136 2,079,000 1.33%
26 Anthem, Inc. 15,583 1,864,000 1.20%
27 INTEL CORP 49,834 1,735,000 1.11%
28 WELLS FARGO & CO NEW 32,983 1,711,000 1.10%
29 Arris Group, Inc. 2,849 1,676,000 1.07%
30 PROCTER AND GAMBLE CO 19,968 1,672,000 1.07%
31 ISHARES TR 10,621 1,603,000 1.03%
32 EXXON MOBIL CORP 16,620 1,563,000 1.00%
33 COCA COLA CO 35,503 1,515,000 0.97%
34 PEPSICO INC 15,474 1,440,000 0.92%
35 MARRIOTT INTL INC NEW 16,883 1,180,000 0.76%
36 CHEVRON CORP NEW 9,473 1,130,000 0.72%
37 ASTRAZENECA PLC 15,004 1,072,000 0.69%
38 KELLOGG CO 16,565 1,020,000 0.65%
39 YAHOO INC 20,433 833,000 0.53%
40 ISHARES TR 3,004 822,000 0.53%
41 ALIBABA GROUP HLDG LTD 9,011 801,000 0.51%
42 PowerShares QQQ Trust 8,064 797,000 0.51%
43 Medtronic Inc 12,831 795,000 0.51%
44 Alcoa 47,112 758,000 0.49%
45 LILLY ELI & CO 9,835 638,000 0.41%
46 COSTCO WHSL CORP NEW 4,810 603,000 0.39%
47 SELECT SECTOR SPDR TR 10,567 524,000 0.34%
48 E M C CORP MASS COM 17,768 520,000 0.33%
49 AVNET INC 6,190 514,000 0.33%
50 FIRST TR EXCHANGE TRADED FD 18,380 503,000 0.32%
Page 1 of 6

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000910472-14-005099, filed 2014.11.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.