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Institutional Investment Manager
Formidable Asset Management, LLC
Formidable Asset Management, LLC (CIK: 0001592613) incorporated in Ohio, located at 221 E. 4th Street, Cincinnati, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q2)
Portfolio Summary: 158 holdings with a total value of $179,685,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 PROCTER AND GAMBLE CO 373,068 31,830,000 17.71%
2 APPLE INC 91,744 9,171,000 5.10%
3 GENERAL ELECTRIC CO 250,299 8,205,000 4.57%
4 EATON VANCE TAX ADVT DIV INC 334,857 6,982,000 3.89%
5 FACEBOOK INC 48,755 5,940,000 3.31%
6 EATON VANCE TAX-MANAGED GLOBAL COM 638,190 5,627,000 3.13%
7 EXXON MOBIL CORP 46,319 4,351,000 2.42%
8 BANK AMER CORP 219,191 3,156,000 1.76%
9 STOCK YDS BANCORP INC 95,079 2,803,000 1.56%
10 ADCARE HEALTH SYSTEMS INC 1,359,799 2,801,000 1.56%
11 MICROSOFT CORP 48,348 2,703,000 1.50%
12 AMERICAN CAP LIMITED 163,966 2,661,000 1.48%
13 CHICAGO BRIDGE & IRON CO N V 63,302 2,460,000 1.37%
14 LAS VEGAS SANDS CORP 51,258 2,407,000 1.34%
15 PEPSICO INC 17,230 1,877,000 1.04%
16 CHEVRON CORP NEW 17,420 1,839,000 1.02%
17 INTEL CORP 50,697 1,809,000 1.01%
18 GENERAL MLS INC 25,007 1,793,000 1.00%
19 PFIZER INC 47,190 1,731,000 0.96%
20 MERCK & CO INC 25,991 1,528,000 0.85%
21 NUVEEN DOW 30 DYNAMIC OVERWR 102,596 1,507,000 0.84%
22 SCHLUMBERGER LTD 17,245 1,390,000 0.77%
23 FORD MTR CO DEL 95,864 1,317,000 0.73%
24 US BANCORP DEL 31,030 1,302,000 0.72%
25 CHURCH & DWIGHT 12,881 1,283,000 0.71%
26 DOW CHEM CO 24,155 1,279,000 0.71%
27 HOME DEPOT INC 9,146 1,257,000 0.70%
28 BERKSHIRE HATHAWAY INC DEL 8,046 1,176,000 0.65%
29 QUALYS INC 35,690 1,117,000 0.62%
30 GENERAL DYNAMICS CORP 7,634 1,103,000 0.61%
31 NIKE INC 17,705 1,023,000 0.57%
32 INTERNATIONAL BUSINESS MACHS 6,222 1,004,000 0.56%
33 SYSCO CORP 18,982 983,000 0.55%
34 GRAINGER W W INC 4,503 977,000 0.54%
35 SPDR S&P 500 ETF TR 4,456 967,000 0.54%
36 HONEYWELL INTL INC 7,743 928,000 0.52%
37 3M CO 5,052 917,000 0.51%
38 WHOLE FOODS 27,203 895,000 0.50%
39 PAYPAL HLDGS INC 22,209 889,000 0.49%
40 FIFTH THIRD BANCORP 48,075 884,000 0.49%
41 CVS HEALTH CORP 9,115 884,000 0.49%
42 MENTOR GRAPHICS CORP 40,219 880,000 0.49%
43 BRISTOL MYERS SQUIBB CO 10,779 816,000 0.45%
44 BIO TECHNE CORP 7,123 794,000 0.44%
45 AMGEN INC 4,859 793,000 0.44%
46 JOHNSON & JOHNSON 6,320 791,000 0.44%
47 EMERSON ELEC CO 14,074 791,000 0.44%
48 GENUINE PARTS CO 7,889 789,000 0.44%
49 FIRST TR EXCHANGE TRADED FD 34,389 789,000 0.44%
50 ALTRIA GROUP INC 11,418 788,000 0.44%
Page 1 of 4

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000950123-16-019704, filed 2016.08.12).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.