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Institutional Investment Manager
Formidable Asset Management, LLC
Formidable Asset Management, LLC (CIK: 0001592613) incorporated in Ohio, located at 221 E. 4th Street, Cincinnati, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q4)
Portfolio Summary: 172 holdings with a total value of $197,937,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 PROCTER AND GAMBLE CO 368,034 30,944,000 15.63%
2 CHEMED CORP NEW COM 88,594 14,211,000 7.18%
3 GENERAL ELECTRIC CO 251,776 7,956,000 4.02%
4 EATON VANCE TAX ADVT DIV INC 319,773 6,568,000 3.32%
5 FACEBOOK INC 48,402 5,567,000 2.81%
6 EATON VANCE TAX-MANAGED GLOBAL COM 629,389 5,265,000 2.66%
7 BANK AMER CORP 227,550 5,029,000 2.54%
8 STOCK YDS BANCORP INC 99,730 4,682,000 2.37%
9 EXXON MOBIL CORP 46,086 4,160,000 2.10%
10 ETF SER SOLUTIONS APTUS BEHAVIORAL MOMENTUM ETF 139,586 3,611,000 1.82%
11 MICROSOFT CORP 47,804 2,971,000 1.50%
12 LAS VEGAS SANDS CORP 51,639 2,758,000 1.39%
13 AMERICAN CAP LIMITED 143,136 2,565,000 1.30%
14 CHICAGO BRIDGE & IRON CO N V 63,907 2,029,000 1.03%
15 CHEVRON CORP NEW 17,208 2,025,000 1.02%
16 OASIS PETE INC NEW 130,775 1,980,000 1.00%
17 ADCARE HEALTH SYSTEMS INC 1,352,866 1,975,000 1.00%
18 INTEL CORP 51,481 1,867,000 0.94%
19 PEPSICO INC 16,667 1,744,000 0.88%
20 US BANCORP DEL 30,446 1,564,000 0.79%
21 GENERAL MLS INC 25,034 1,546,000 0.78%
22 MERCK & CO INC 25,971 1,529,000 0.77%
23 PFIZER INC 46,964 1,525,000 0.77%
24 NUVEEN DOW 30 DYNAMIC OVERWR 101,275 1,519,000 0.77%
25 SCHLUMBERGER LTD 16,873 1,417,000 0.72%
26 GENERAL DYNAMICS CORP 7,971 1,376,000 0.70%
27 SPDR S&P 500 ETF TR 6,091 1,362,000 0.69%
28 TRACTOR SUPPLY CO 17,955 1,361,000 0.69%
29 DOW CHEM CO 23,380 1,338,000 0.68%
30 FIFTH THIRD BANCORP 49,048 1,323,000 0.67%
31 APPLE INC 91,028 1,263,000 0.64%
32 HOME DEPOT INC 9,281 1,244,000 0.63%
33 BERKSHIRE HATHAWAY INC DEL 7,612 1,241,000 0.63%
34 CHURCH & DWIGHT 26,265 1,161,000 0.59%
35 CVS HEALTH CORP 14,608 1,153,000 0.58%
36 GRAINGER W W INC 4,600 1,068,000 0.54%
37 SYSCO CORP 19,018 1,053,000 0.53%
38 FORD MTR CO DEL 84,326 1,023,000 0.52%
39 QUALYS INC 31,890 1,009,000 0.51%
40 NIKE INC 19,815 1,007,000 0.51%
41 INTERNATIONAL BUSINESS MACHS 5,893 978,000 0.49%
42 MSC INDL DIRECT INC 10,455 966,000 0.49%
43 REPUBLIC BANCORP KY 24,307 961,000 0.49%
44 WHITING PETE CORP NEW 78,155 939,000 0.47%
45 Knight Transportation Inc 28,294 935,000 0.47%
46 3M CO 5,161 922,000 0.47%
47 WHOLE FOODS 29,550 909,000 0.46%
48 HONEYWELL INTL INC 7,740 897,000 0.45%
49 PAYPAL HLDGS INC 21,146 835,000 0.42%
50 GENUINE PARTS CO 8,466 809,000 0.41%
Page 1 of 4

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000950123-17-001059, filed 2017.02.08).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.