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Institutional Investment Manager
Formidable Asset Management, LLC
Formidable Asset Management, LLC (CIK: 0001592613) incorporated in Ohio, located at 221 E. 4th Street, Cincinnati, OH. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Portfolio Summary: 171 holdings with a total value of $201,212,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 PROCTER AND GAMBLE CO 371,610 33,352,000 16.58%
2 CHEMED CORP NEW COM 90,920 12,826,000 6.37%
3 APPLE INC 89,040 10,066,000 5.00%
4 GENERAL ELECTRIC CO 252,774 7,487,000 3.72%
5 EATON VANCE TAX ADVT DIV INC 329,161 6,633,000 3.30%
6 FACEBOOK INC 48,724 6,250,000 3.11%
7 EATON VANCE TAX-MANAGED GLOBAL COM 656,532 5,699,000 2.83%
8 EXXON MOBIL CORP 46,603 4,675,000 2.32%
9 BANK AMER CORP 216,241 3,384,000 1.68%
10 STOCK YDS BANCORP INC 94,029 3,099,000 1.54%
11 LAS VEGAS SANDS CORP 51,161 2,944,000 1.46%
12 ADCARE HEALTH SYSTEMS INC 1,358,866 2,826,000 1.40%
13 MICROSOFT CORP 48,741 2,808,000 1.40%
14 AMERICAN CAP LIMITED 158,466 2,680,000 1.33%
15 INTEL CORP 52,156 1,969,000 0.98%
16 PEPSICO INC 17,232 1,874,000 0.93%
17 CHEVRON CORP NEW 17,495 1,801,000 0.90%
18 CHICAGO BRIDGE & IRON CO N V 62,677 1,757,000 0.87%
19 MERCK & CO INC 26,071 1,627,000 0.81%
20 PFIZER INC 47,877 1,622,000 0.81%
21 GENERAL MLS INC 25,033 1,599,000 0.79%
22 ETF SER SOLUTIONS APTUS BEHAVIORAL MOMENTUM ETF 62,375 1,594,000 0.79%
23 NUVEEN DOW 30 DYNAMIC OVERWR 102,496 1,478,000 0.73%
24 SCHLUMBERGER LTD 17,149 1,349,000 0.67%
25 US BANCORP DEL 31,205 1,338,000 0.66%
26 QUALYS INC 34,940 1,334,000 0.66%
27 CHURCH & DWIGHT 25,848 1,239,000 0.62%
28 GENERAL DYNAMICS CORP 7,967 1,236,000 0.61%
29 THE FORMIDABLE FUND LIMITED PARTNERSHIP 1,224,669 1,225,000 0.61%
30 DOW CHEM CO 23,607 1,224,000 0.61%
31 HOME DEPOT INC 9,261 1,192,000 0.59%
32 BERKSHIRE HATHAWAY INC DEL 7,961 1,150,000 0.57%
33 MENTOR GRAPHICS CORP 42,085 1,113,000 0.55%
34 SPDR S&P 500 ETF TR 5,012 1,084,000 0.54%
35 GENWORTH FINL INC 216,501 1,074,000 0.53%
36 FORD MTR CO DEL 86,914 1,049,000 0.52%
37 GRAINGER W W INC 4,659 1,048,000 0.52%
38 FIFTH THIRD BANCORP 49,148 1,006,000 0.50%
39 NIKE INC 18,798 990,000 0.49%
40 INTERNATIONAL BUSINESS MACHS 5,909 939,000 0.47%
41 SYSCO CORP 19,018 932,000 0.46%
42 HONEYWELL INTL INC 7,814 911,000 0.45%
43 3M CO 5,161 910,000 0.45%
44 PAYPAL HLDGS INC 21,116 865,000 0.43%
45 CVS HEALTH CORP 9,503 846,000 0.42%
46 GENUINE PARTS CO 8,341 838,000 0.42%
47 GROUPON INC 161,389 831,000 0.41%
48 BIO TECHNE CORP 7,543 826,000 0.41%
49 AMGEN INC 4,888 815,000 0.41%
50 WHOLE FOODS 28,727 814,000 0.40%
Page 1 of 4

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0000950123-16-022035, filed 2016.11.14).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.