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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q1)
Portfolio Summary: 89 holdings with a total value of $151,127,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 113,985 23,530,000 15.57%
2 APPLE INC 174,519 21,715,000 14.37%
3 ISHARES NASDAQ BIOTECHNOLOGY ETF 15,045 8,345,000 5.52%
4 SPDR DOW JONES INDL AVRG ETF 36,395 6,463,000 4.28%
5 MASTERCARD INCORPORATED 68,600 5,926,000 3.92%
6 PRICELINE GRP INC 4,909 5,715,000 3.78%
7 CHIPOTLE MEXICAN GRILL INC 8,482 5,518,000 3.65%
8 AMAZON COM INC 12,275 4,568,000 3.02%
9 GOLDMAN SACHS GROUP INC 20,000 3,759,000 2.49%
10 GOOGLE INC 4,395 2,402,000 1.59%
11 CHEVRON CORP NEW 21,470 2,254,000 1.49%
12 BERKSHIRE HATHAWAY INC DEL 10 2,175,000 1.44%
13 INTERNATIONAL BUSINESS MACHS 12,798 2,054,000 1.36%
14 SELECT SECTOR SPDR TR 24,500 1,776,000 1.18%
15 LOCKHEED MARTIN CORP 8,740 1,774,000 1.17%
16 PROCTER AND GAMBLE CO 21,171 1,735,000 1.15%
17 BOEING CO 11,350 1,703,000 1.13%
18 JPMORGAN CHASE & CO 27,984 1,695,000 1.12%
19 BERKSHIRE HATHAWAY INC DEL 10,879 1,570,000 1.04%
20 WAL-MART STORES INC 19,050 1,567,000 1.04%
21 UNITED TECHNOLOGIES CORP 12,445 1,459,000 0.97%
22 EXXON MOBIL CORP 15,630 1,329,000 0.88%
23 UNILEVER N V 31,050 1,297,000 0.86%
24 JOHNSON & JOHNSON 12,414 1,249,000 0.83%
25 PHILIP MORRIS INTL INC 16,510 1,244,000 0.82%
26 ALTRIA GROUP INC 24,508 1,226,000 0.81%
27 AMERICAN EXPRESS CO 15,600 1,219,000 0.81%
28 ISHARES TR 9,550 1,188,000 0.79%
29 MCDONALDS CORP 11,485 1,119,000 0.74%
30 VERIZON COMMUNICATIONS INC 22,323 1,086,000 0.72%
31 AMGEN INC 6,727 1,075,000 0.71%
32 FACEBOOK INC 13,000 1,069,000 0.71%
33 WELLS FARGO & CO NEW 19,516 1,062,000 0.70%
34 MICROSOFT CORP 26,100 1,061,000 0.70%
35 BLACKSTONE GROUP L P 27,228 1,059,000 0.70%
36 RALPH LAUREN CORP 7,854 1,033,000 0.68%
37 SCHLUMBERGER LTD 12,355 1,031,000 0.68%
38 UNITED CONTL HLDGS INC 15,250 1,026,000 0.68%
39 DISNEY WALT CO 9,393 985,000 0.65%
40 GILEAD SCIENCES INC 9,850 967,000 0.64%
41 MORGAN STANLEY 26,750 955,000 0.63%
42 GENERAL ELECTRIC CO 37,894 940,000 0.62%
43 ALLERGAN PLC 2,950 878,000 0.58%
44 STARBUCKS CORP 17,275 818,000 0.54%
45 TIFFANY & CO NEW 9,000 792,000 0.52%
46 UNION PAC CORP 7,269 787,000 0.52%
47 WALGREENS BOOTS ALLIANCE INC 9,250 783,000 0.52%
48 AUTOZONE INC 1,000 682,000 0.45%
49 UNDER ARMOUR INC 8,242 666,000 0.44%
50 SPDR SER TR 8,500 665,000 0.44%
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Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001079738-15-000004, filed 2015.05.15).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.