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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Portfolio Summary: 93 holdings with a total value of $219,763,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 203,700 40,133,000 18.26%
2 APPLE INC 182,715 18,409,000 8.38%
3 PRICELINE GRP INC 11,600 13,440,000 6.12%
4 ISHARES NASDAQ BIOTECHNOLOGY ETF 19,537 11,496,000 5.23%
5 MASTERCARD INCORPORATED 125,000 9,240,000 4.20%
6 SPDR DOW JONES INDL AVRG ETF 47,145 8,018,000 3.65%
7 GOOGLE INC 13,545 7,820,000 3.56%
8 AMAZON COM INC 21,225 6,844,000 3.11%
9 VERIZON COMMUNICATIONS INC 124,420 6,220,000 2.83%
10 MCDONALDS CORP 61,985 5,877,000 2.67%
11 INTERNATIONAL BUSINESS MACHS 30,148 5,723,000 2.60%
12 CHIPOTLE MEXICAN GRILL INC 7,600 5,066,000 2.31%
13 GOLDMAN SACHS GROUP INC 21,800 4,002,000 1.82%
14 GENERAL ELECTRIC CO 145,150 3,719,000 1.69%
15 UNILEVER N V 92,120 3,655,000 1.66%
16 BLACKSTONE GROUP L P 94,400 2,972,000 1.35%
17 CHEVRON CORP NEW 23,300 2,780,000 1.26%
18 PROCTER AND GAMBLE CO 33,171 2,778,000 1.26%
19 Market Vectors Oil Services 55,800 2,768,000 1.26%
20 SCHLUMBERGER LTD 24,155 2,456,000 1.12%
21 AMERICAN EXPRESS CO 26,850 2,350,000 1.07%
22 BERKSHIRE HATHAWAY INC DEL 11 2,276,000 1.04%
23 JPMORGAN CHASE & CO 35,998 2,169,000 0.99%
24 UNITED TECHNOLOGIES CORP 18,595 1,964,000 0.89%
25 EXXON MOBIL CORP 20,400 1,919,000 0.87%
26 ALTRIA GROUP INC 39,508 1,815,000 0.83%
27 PHILIP MORRIS INTL INC 19,810 1,652,000 0.75%
28 SELECT SECTOR SPDR TR 25,250 1,614,000 0.73%
29 CONSOLIDATED EDISON INC 26,925 1,526,000 0.69%
30 STARBUCKS CORP 19,669 1,484,000 0.68%
31 WAL-MART STORES INC 19,050 1,457,000 0.66%
32 RALPH LAUREN CORP 8,501 1,400,000 0.64%
33 ISHARES TR 12,750 1,394,000 0.63%
34 JOHNSON & JOHNSON 12,700 1,354,000 0.62%
35 NETFLIX INC 2,960 1,335,000 0.61%
36 BOEING CO 10,350 1,318,000 0.60%
37 LOCKHEED MARTIN CORP 6,500 1,188,000 0.54%
38 TIFFANY & CO NEW 11,750 1,132,000 0.52%
39 CATERPILLAR INC 11,250 1,114,000 0.51%
40 WELLS FARGO & CO NEW 20,850 1,081,000 0.49%
41 AUTOZONE INC 1,900 968,000 0.44%
42 AMGEN INC 6,727 945,000 0.43%
43 GILEAD SCIENCES INC 8,350 889,000 0.40%
44 MICROSOFT CORP 16,700 774,000 0.35%
45 DOW CHEM CO 14,750 773,000 0.35%
46 LAS VEGAS SANDS CORP 12,320 766,000 0.35%
47 AMERICAN INTL GROUP INC 13,256 716,000 0.33%
48 SPDR SER TR 9,500 712,000 0.32%
49 Walgreens 11,800 699,000 0.32%
50 UNITED CONTL HLDGS INC 14,750 690,000 0.31%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001079738-14-000010, filed 2014.11.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.