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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Portfolio Summary: 92 holdings with a total value of $223,318,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 203,250 41,776,000 18.71%
2 APPLE INC 181,487 20,033,000 8.97%
3 PRICELINE GRP INC 10,682 12,180,000 5.45%
4 ISHARES NASDAQ BIOTECHNOLOGY ETF 19,752 10,482,000 4.69%
5 MASTERCARD INCORPORATED 120,750 10,404,000 4.66%
6 SPDR DOW JONES INDL AVRG ETF 45,395 8,075,000 3.62%
7 GOOGLE INC 12,970 6,827,000 3.06%
8 MCDONALDS CORP 61,985 5,808,000 2.60%
9 VERIZON COMMUNICATIONS INC 123,723 5,788,000 2.59%
10 AMAZON COM INC 18,525 5,749,000 2.57%
11 CHIPOTLE MEXICAN GRILL INC 7,346 5,028,000 2.25%
12 INTERNATIONAL BUSINESS MACHS 27,998 4,492,000 2.01%
13 GOLDMAN SACHS GROUP INC 20,850 4,041,000 1.81%
14 EXXON MOBIL CORP 40,054 3,703,000 1.66%
15 GENERAL ELECTRIC CO 143,650 3,630,000 1.63%
16 UNILEVER N V 89,420 3,491,000 1.56%
17 SELECT SECTOR SPDR TR 50,250 3,436,000 1.54%
18 WAL-MART STORES INC 38,100 3,272,000 1.47%
19 PROCTER AND GAMBLE CO 32,921 2,999,000 1.34%
20 BLACKSTONE GROUP L P 75,300 2,547,000 1.14%
21 BERKSHIRE HATHAWAY INC DEL 11 2,486,000 1.11%
22 WELLS FARGO & CO NEW 44,200 2,423,000 1.08%
23 CHEVRON CORP NEW 21,300 2,389,000 1.07%
24 AMERICAN EXPRESS CO 24,350 2,266,000 1.01%
25 JPMORGAN CHASE & CO 35,164 2,201,000 0.99%
26 ALTRIA GROUP INC 39,508 1,947,000 0.87%
27 RALPH LAUREN CORP 10,251 1,898,000 0.85%
28 SCHLUMBERGER LTD 22,209 1,897,000 0.85%
29 CONSOLIDATED EDISON INC 26,925 1,777,000 0.80%
30 UNITED TECHNOLOGIES CORP 14,555 1,674,000 0.75%
31 Market Vectors Oil Services 45,050 1,618,000 0.72%
32 STARBUCKS CORP 19,581 1,607,000 0.72%
33 LOCKHEED MARTIN CORP 8,160 1,571,000 0.70%
34 PHILIP MORRIS INTL INC 19,060 1,552,000 0.69%
35 BOEING CO 10,550 1,371,000 0.61%
36 ISHARES TR 11,300 1,352,000 0.61%
37 JOHNSON & JOHNSON 12,200 1,276,000 0.57%
38 TIFFANY & CO NEW 11,250 1,202,000 0.54%
39 AUTOZONE INC 1,900 1,176,000 0.53%
40 AMGEN INC 6,727 1,072,000 0.48%
41 UNITED CONTL HLDGS INC 15,750 1,054,000 0.47%
42 GILEAD SCIENCES INC 10,950 1,032,000 0.46%
43 CATERPILLAR INC 11,250 1,030,000 0.46%
44 FACEBOOK INC 12,000 936,000 0.42%
45 DOW CHEM CO 19,250 878,000 0.39%
46 MORGAN STANLEY 20,250 786,000 0.35%
47 MICROSOFT CORP 16,700 776,000 0.35%
48 AMERICAN INTL GROUP INC 13,842 775,000 0.35%
49 WALGREENS BOOTS ALLIANCE INC 10,150 773,000 0.35%
50 DISNEY WALT CO 8,193 772,000 0.35%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001079738-15-000002, filed 2015.02.13).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.