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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Portfolio Summary: 78 holdings with a total value of $153,704,000.
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 96,089 19,590,000 12.75%
2 APPLE INC 176,084 18,535,000 12.06%
3 ALPHABET INC 15,045 11,705,000 7.62%
4 AMAZON COM INC 12,775 8,634,000 5.62%
5 MASTERCARD INCORPORATED 70,690 6,882,000 4.48%
6 PRICELINE GRP INC 5,030 6,413,000 4.17%
7 SPDR DOW JONES INDL AVRG ETF 29,362 5,109,000 3.32%
8 GOLDMAN SACHS GROUP INC 22,820 4,113,000 2.68%
9 ALPHABET INC 4,401 3,340,000 2.17%
10 CHIPOTLE MEXICAN GRILL INC 6,700 3,215,000 2.09%
11 BERKSHIRE HATHAWAY INC DEL 15 2,967,000 1.93%
12 STARBUCKS CORP 42,596 2,557,000 1.66%
13 FACEBOOK INC 21,750 2,276,000 1.48%
14 AUTOZONE INC 2,750 2,040,000 1.33%
15 JPMORGAN CHASE & CO 27,650 1,826,000 1.19%
16 LOCKHEED MARTIN CORP 8,300 1,802,000 1.17%
17 DISNEY WALT CO 16,722 1,757,000 1.14%
18 SELECT SECTOR SPDR TR 23,250 1,675,000 1.09%
19 MICROSOFT CORP 29,850 1,656,000 1.08%
20 BOEING CO 11,100 1,605,000 1.04%
21 UNILEVER N V 36,800 1,594,000 1.04%
22 COSTCO WHSL CORP NEW 9,350 1,510,000 0.98%
23 JOHNSON & JOHNSON 14,700 1,510,000 0.98%
24 EXXON MOBIL CORP 19,150 1,493,000 0.97%
25 ISHARES TR 12,982 1,462,000 0.95%
26 UNITED TECHNOLOGIES CORP 14,445 1,388,000 0.90%
27 ALTRIA GROUP INC 23,008 1,339,000 0.87%
28 AMGEN INC 7,927 1,287,000 0.84%
29 ALASKA AIR GROUP INC 15,850 1,276,000 0.83%
30 MCDONALDS CORP 10,670 1,261,000 0.82%
31 CHEVRON CORP NEW 13,020 1,171,000 0.76%
32 WAL-MART STORES INC 18,800 1,152,000 0.75%
33 NETFLIX INC 10,050 1,150,000 0.75%
34 NIKE INC 18,000 1,125,000 0.73%
35 GENERAL ELECTRIC CO 34,845 1,087,000 0.71%
36 INTERNATIONAL BUSINESS MACHS 7,848 1,080,000 0.70%
37 BLACKSTONE GROUP L P 36,475 1,067,000 0.69%
38 PHILIP MORRIS INTL INC 12,010 1,056,000 0.69%
39 UNDER ARMOUR INC 13,100 1,056,000 0.69%
40 WELLS FARGO & CO NEW 19,250 1,046,000 0.68%
41 VISA INC 13,150 1,020,000 0.66%
42 VERIZON COMMUNICATIONS INC 20,823 962,000 0.63%
43 SCHLUMBERGER LTD 13,555 945,000 0.61%
44 GILEAD SCIENCES INC 8,950 906,000 0.59%
45 WALGREENS BOOTS ALLIANCE INC 10,550 898,000 0.58%
46 ADOBE INC 9,200 864,000 0.56%
47 ALLERGAN PLC 2,700 844,000 0.55%
48 MONDELEZ INTL INC 18,310 821,000 0.53%
49 SELECT SECTOR SPDR TR 12,500 754,000 0.49%
50 MORGAN STANLEY 23,500 748,000 0.49%
Page 1 of 2

Portfolio data is normalized using SEC Form 13F filings, including the Original 13F-HR (0001079738-16-000010, filed 2016.02.10).

From 2023-01-03 onward, the SEC requires values to be reported in nearest dollars. Earlier filings reported values in thousands; therefore, positions shown as $0 in older filings may represent actual values between $0–$999.