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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Original 13F HR (0001079738-15-000006) filed in 2015.08.11
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 170,916 21,437 14.60%
2 SPDR S&P 500 ETF TR 100,017 20,588 14.02%
3 ISHARES NASDAQ BIOTECHNOLOGY ETF 14,395 7,774 5.29%
4 SPDR DOW JONES INDL AVRG ETF 36,395 6,399 4.36%
5 MASTERCARD INCORPORATED 67,100 6,273 4.27%
6 PRICELINE GRP INC 4,930 5,676 3.86%
7 CHIPOTLE MEXICAN GRILL INC 8,916 5,394 3.67%
8 AMAZON COM INC 12,325 5,350 3.64%
9 GOLDMAN SACHS GROUP INC 20,050 4,186 2.85%
10 BERKSHIRE HATHAWAY INC DEL 12 2,458 1.67%
11 GOOGLE INC 4,401 2,291 1.56%
12 INTERNATIONAL BUSINESS MACHS 14,048 2,285 1.56%
13 CHEVRON CORP NEW 21,370 2,062 1.40%
14 STARBUCKS CORP 36,300 1,946 1.32%
15 JPMORGAN CHASE & CO 27,150 1,840 1.25%
16 SELECT SECTOR SPDR TR 24,500 1,823 1.24%
17 BOEING CO 12,100 1,679 1.14%
18 LOCKHEED MARTIN CORP 8,500 1,580 1.08%
19 UNILEVER N V 35,550 1,487 1.01%
20 BLACKSTONE GROUP L P 36,228 1,481 1.01%
21 UNITED TECHNOLOGIES CORP 12,445 1,381 0.94%
22 ISHARES TR 11,050 1,380 0.94%
23 WAL-MART STORES INC 19,050 1,351 0.92%
24 MICROSOFT CORP 29,900 1,320 0.90%
25 FACEBOOK INC 15,050 1,291 0.88%
26 EXXON MOBIL CORP 15,250 1,269 0.86%
27 MCDONALDS CORP 13,135 1,249 0.85%
28 JOHNSON & JOHNSON 12,200 1,189 0.81%
29 SCHLUMBERGER LTD 13,755 1,186 0.81%
30 DISNEY WALT CO 9,643 1,101 0.75%
31 ALTRIA GROUP INC 22,508 1,101 0.75%
32 WELLS FARGO & CO NEW 18,816 1,058 0.72%
33 PHILIP MORRIS INTL INC 13,010 1,043 0.71%
34 AMGEN INC 6,727 1,033 0.70%
35 WALGREENS BOOTS ALLIANCE INC 11,800 996 0.68%
36 MORGAN STANLEY 25,250 979 0.67%
37 VERIZON COMMUNICATIONS INC 20,823 971 0.66%
38 UNITED CONTL HLDGS INC 18,000 954 0.65%
39 GENERAL ELECTRIC CO 35,394 940 0.64%
40 PROCTER AND GAMBLE CO 11,771 921 0.63%
41 AMERICAN EXPRESS CO 11,350 882 0.60%
42 RALPH LAUREN CORP 6,540 866 0.59%
43 BERKSHIRE HATHAWAY INC DEL 6,150 837 0.57%
44 TIFFANY & CO NEW 9,000 826 0.56%
45 UNION PAC CORP 8,079 770 0.52%
46 GILEAD SCIENCES INC 6,500 761 0.52%
47 UNDER ARMOUR INC 8,500 709 0.48%
48 AUTOZONE INC 1,000 667 0.45%
49 SPDR SER TR 8,500 648 0.44%
50 RYDEX ETF TRUST 7,450 595 0.41%
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