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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q3)
Original 13F HR (0001079738-14-000010) filed in 2014.11.13
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 203,700 40,133 18.26%
2 APPLE INC 182,715 18,409 8.38%
3 PRICELINE GRP INC 11,600 13,440 6.12%
4 ISHARES NASDAQ BIOTECHNOLOGY ETF 19,537 11,496 5.23%
5 MASTERCARD INCORPORATED 125,000 9,240 4.20%
6 SPDR DOW JONES INDL AVRG ETF 47,145 8,018 3.65%
7 GOOGLE INC 13,545 7,820 3.56%
8 AMAZON COM INC 21,225 6,844 3.11%
9 VERIZON COMMUNICATIONS INC 124,420 6,220 2.83%
10 MCDONALDS CORP 61,985 5,877 2.67%
11 INTERNATIONAL BUSINESS MACHS 30,148 5,723 2.60%
12 CHIPOTLE MEXICAN GRILL INC 7,600 5,066 2.31%
13 GOLDMAN SACHS GROUP INC 21,800 4,002 1.82%
14 GENERAL ELECTRIC CO 145,150 3,719 1.69%
15 UNILEVER N V 92,120 3,655 1.66%
16 BLACKSTONE GROUP L P 94,400 2,972 1.35%
17 CHEVRON CORP NEW 23,300 2,780 1.26%
18 PROCTER AND GAMBLE CO 33,171 2,778 1.26%
19 Market Vectors Oil Services 55,800 2,768 1.26%
20 SCHLUMBERGER LTD 24,155 2,456 1.12%
21 AMERICAN EXPRESS CO 26,850 2,350 1.07%
22 BERKSHIRE HATHAWAY INC DEL 11 2,276 1.04%
23 JPMORGAN CHASE & CO 35,998 2,169 0.99%
24 UNITED TECHNOLOGIES CORP 18,595 1,964 0.89%
25 EXXON MOBIL CORP 20,400 1,919 0.87%
26 ALTRIA GROUP INC 39,508 1,815 0.83%
27 PHILIP MORRIS INTL INC 19,810 1,652 0.75%
28 SELECT SECTOR SPDR TR 25,250 1,614 0.73%
29 CONSOLIDATED EDISON INC 26,925 1,526 0.69%
30 STARBUCKS CORP 19,669 1,484 0.68%
31 WAL-MART STORES INC 19,050 1,457 0.66%
32 RALPH LAUREN CORP 8,501 1,400 0.64%
33 ISHARES TR 12,750 1,394 0.63%
34 JOHNSON & JOHNSON 12,700 1,354 0.62%
35 NETFLIX INC 2,960 1,335 0.61%
36 BOEING CO 10,350 1,318 0.60%
37 LOCKHEED MARTIN CORP 6,500 1,188 0.54%
38 TIFFANY & CO NEW 11,750 1,132 0.52%
39 CATERPILLAR INC 11,250 1,114 0.51%
40 WELLS FARGO & CO NEW 20,850 1,081 0.49%
41 AUTOZONE INC 1,900 968 0.44%
42 AMGEN INC 6,727 945 0.43%
43 GILEAD SCIENCES INC 8,350 889 0.40%
44 MICROSOFT CORP 16,700 774 0.35%
45 DOW CHEM CO 14,750 773 0.35%
46 LAS VEGAS SANDS CORP 12,320 766 0.35%
47 AMERICAN INTL GROUP INC 13,256 716 0.33%
48 SPDR SER TR 9,500 712 0.32%
49 Walgreens 11,800 699 0.32%
50 UNITED CONTL HLDGS INC 14,750 690 0.31%
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