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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Original 13F HR (0001079738-15-000008) filed in 2015.11.13
#
Name
Shares
Value ($)
%
Options
Notes
1 APPLE INC 338,746 37,364 16.20%
2 SPDR S&P 500 ETF TR 189,441 36,303 15.74%
3 MASTERCARD INCORPORATED 132,750 11,963 5.19%
4 ISHARES NASDAQ BIOTECHNOLOGY ETF 16,945 10,817 4.69%
5 SPDR DOW JONES INDL AVRG ETF 56,612 9,206 3.99%
6 AMAZON COM INC 15,975 8,177 3.55%
7 CHIPOTLE MEXICAN GRILL INC 9,450 6,806 2.95%
8 PRICELINE GRP INC 4,180 5,170 2.24%
9 GOLDMAN SACHS GROUP INC 26,770 4,652 2.02%
10 STARBUCKS CORP 75,426 4,287 1.86%
11 GOOGLE INC 6,301 3,834 1.66%
12 BERKSHIRE HATHAWAY INC DEL 19 3,710 1.61%
13 SELECT SECTOR SPDR TR 52,250 3,461 1.50%
14 UNILEVER N V 73,650 2,961 1.28%
15 JPMORGAN CHASE & CO 43,940 2,679 1.16%
16 FACEBOOK INC 28,353 2,549 1.11%
17 WAL-MART STORES INC 38,000 2,464 1.07%
18 CHEVRON CORP NEW 31,020 2,447 1.06%
19 INTERNATIONAL BUSINESS MACHS 15,898 2,305 1.00%
20 BLACKSTONE GROUP L P 73,875 2,295 1.00%
21 ISHARES TR 20,732 2,264 0.98%
22 LOCKHEED MARTIN CORP 10,750 2,229 0.97%
23 UNITED TECHNOLOGIES CORP 24,730 2,201 0.95%
24 BOEING CO 16,600 2,174 0.94%
25 VERIZON COMMUNICATIONS INC 49,323 2,146 0.93%
26 MICROSOFT CORP 44,786 1,982 0.86%
27 EXXON MOBIL CORP 26,650 1,981 0.86%
28 ALTRIA GROUP INC 36,275 1,973 0.86%
29 DISNEY WALT CO 19,019 1,944 0.84%
30 WELLS FARGO & CO NEW 37,300 1,915 0.83%
31 ALASKA AIR GROUP INC 23,950 1,903 0.83%
32 AMGEN INC 13,091 1,811 0.79%
33 GENERAL ELECTRIC CO 68,895 1,738 0.75%
34 WALGREENS BOOTS ALLIANCE INC 20,800 1,728 0.75%
35 SCHLUMBERGER LTD 23,605 1,628 0.71%
36 MCDONALDS CORP 16,412 1,617 0.70%
37 PHILIP MORRIS INTL INC 20,310 1,611 0.70%
38 JOHNSON & JOHNSON 17,250 1,610 0.70%
39 MORGAN STANLEY 48,750 1,536 0.67%
40 UNITED CONTL HLDGS INC 27,500 1,459 0.63%
41 AUTOZONE INC 2,000 1,448 0.63%
42 UNDER ARMOUR INC 13,800 1,336 0.58%
43 NETFLIX INC 12,700 1,311 0.57%
44 GILEAD SCIENCES INC 12,050 1,183 0.51%
45 MONDELEZ INTL INC 25,790 1,080 0.47%
46 HOME DEPOT INC 8,932 1,032 0.45%
47 UNION PAC CORP 11,350 1,003 0.43%
48 AMERICAN EXPRESS CO 13,450 997 0.43%
49 PROCTER AND GAMBLE CO 13,687 985 0.43%
50 RYDEX ETF TRUST 12,950 953 0.41%
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