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Institutional Investment Manager
BIRINYI ASSOCIATES INC
BIRINYI ASSOCIATES INC (CIK: 0001079738) incorporated in Connecticut, located at P O Box 711, Westport, CT. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q4)
Original 13F HR (0001079738-16-000010) filed in 2016.02.10
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 96,089 19,590 12.75%
2 APPLE INC 176,084 18,535 12.06%
3 ALPHABET INC 15,045 11,705 7.62%
4 AMAZON COM INC 12,775 8,634 5.62%
5 MASTERCARD INCORPORATED 70,690 6,882 4.48%
6 PRICELINE GRP INC 5,030 6,413 4.17%
7 SPDR DOW JONES INDL AVRG ETF 29,362 5,109 3.32%
8 GOLDMAN SACHS GROUP INC 22,820 4,113 2.68%
9 ALPHABET INC 4,401 3,340 2.17%
10 CHIPOTLE MEXICAN GRILL INC 6,700 3,215 2.09%
11 BERKSHIRE HATHAWAY INC DEL 15 2,967 1.93%
12 STARBUCKS CORP 42,596 2,557 1.66%
13 FACEBOOK INC 21,750 2,276 1.48%
14 AUTOZONE INC 2,750 2,040 1.33%
15 JPMORGAN CHASE & CO 27,650 1,826 1.19%
16 LOCKHEED MARTIN CORP 8,300 1,802 1.17%
17 DISNEY WALT CO 16,722 1,757 1.14%
18 SELECT SECTOR SPDR TR 23,250 1,675 1.09%
19 MICROSOFT CORP 29,850 1,656 1.08%
20 BOEING CO 11,100 1,605 1.04%
21 UNILEVER N V 36,800 1,594 1.04%
22 JOHNSON & JOHNSON 14,700 1,510 0.98%
23 COSTCO WHSL CORP NEW 9,350 1,510 0.98%
24 EXXON MOBIL CORP 19,150 1,493 0.97%
25 ISHARES TR 12,982 1,462 0.95%
26 UNITED TECHNOLOGIES CORP 14,445 1,388 0.90%
27 ALTRIA GROUP INC 23,008 1,339 0.87%
28 AMGEN INC 7,927 1,287 0.84%
29 ALASKA AIR GROUP INC 15,850 1,276 0.83%
30 MCDONALDS CORP 10,670 1,261 0.82%
31 CHEVRON CORP NEW 13,020 1,171 0.76%
32 WAL-MART STORES INC 18,800 1,152 0.75%
33 NETFLIX INC 10,050 1,150 0.75%
34 NIKE INC 18,000 1,125 0.73%
35 GENERAL ELECTRIC CO 34,845 1,087 0.71%
36 INTERNATIONAL BUSINESS MACHS 7,848 1,080 0.70%
37 BLACKSTONE GROUP L P 36,475 1,067 0.69%
38 PHILIP MORRIS INTL INC 12,010 1,056 0.69%
39 UNDER ARMOUR INC 13,100 1,056 0.69%
40 WELLS FARGO & CO NEW 19,250 1,046 0.68%
41 VISA INC 13,150 1,020 0.66%
42 VERIZON COMMUNICATIONS INC 20,823 962 0.63%
43 SCHLUMBERGER LTD 13,555 945 0.61%
44 GILEAD SCIENCES INC 8,950 906 0.59%
45 WALGREENS BOOTS ALLIANCE INC 10,550 898 0.58%
46 ADOBE INC 9,200 864 0.56%
47 ALLERGAN PLC 2,700 844 0.55%
48 MONDELEZ INTL INC 18,310 821 0.53%
49 SELECT SECTOR SPDR TR 12,500 754 0.49%
50 MORGAN STANLEY 23,500 748 0.49%
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