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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Original 13F HR (0001269134-15-000005) filed in 2015.10.23
#
Name
Shares
Value ($)
%
Options
Notes
1 ALPHABET INC 27,540 16,756 4.91%
2 ALPHABET INC 6,208 3,963 1.16%
3 AMAZON COM INC 24,491 12,536 3.67%
4 AMERICAN EXPRESS CO 11,472 850 0.25%
5 APPLE COMPUTER INC 12,757 1,407 0.41%
6 AT&T INC 3,544 115 0.03%
7 Auto Data Processing 51,526 4,140 1.21%
8 BANK AMERICA CORP 839,884 13,085 3.84%
9 BERKSHIRE HATHAWAY B 151,213 19,718 5.78%
10 BLACKSTONE GROUP L P 10,182 322 0.09%
11 Becton Dickinson & C 19,977 2,650 0.78%
12 C H ROBINSON WORLDWIDE INC 94,995 6,438 1.89%
13 CISCO SYS INC 4,775 125 0.04%
14 CISCO SYS INC 367,668 9,651 2.83%
15 CITIGROUPINC 261,210 12,958 3.80%
16 CLOROX CO DEL 19,563 2,260 0.66%
17 COACH INC 259,538 7,508 2.20%
18 COLGATE PALMOLIVE CO 28,266 1,793 0.53%
19 CVS HEALTH CORP 7,806 753 0.22%
20 DU PONT E I DE NEMOURS & CO 59,797 2,882 0.84%
21 DUKE ENERGY CORP NEW 2,610 187 0.05%
22 EMERSON ELEC CO 210,416 9,294 2.72%
23 EXXON MOBIL CORP 7,550 561 0.16%
24 EXXON MOBIL CORP 44,715 3,324 0.97%
25 FASTENAL CO 149,077 5,457 1.60%
26 FOSSIL GROUP INC 72,752 4,065 1.19%
27 GENERAL ELECTRIC CO 749,164 18,893 5.54%
28 HARLEY DAVIDSON INC 6,813 374 0.11%
29 INTERNATIONAL BUSINESS MACHS 36,697 5,319 1.56%
30 ISHARES TR 13,203 1,461 0.43%
31 ISHARES TR 1,639 315 0.09%
32 ISHARES TR 17,359 1,902 0.56%
33 ISHARES TR 5,771 490 0.14%
34 JOHNSON & JOHNSON 69,886 6,523 1.91%
35 LAS VEGAS SANDS CORP 120,760 4,585 1.34%
36 LOWES COS INC 5,825 401 0.12%
37 MCDONALDS CORP 67,971 6,697 1.96%
38 MEDTRONIC PLC 1,961 131 0.04%
39 MERCK & CO INC 22,551 1,113 0.33%
40 MICROSOFT CORP 399,549 17,684 5.18%
41 NATIONAL OILWELL VARCO INC 31,127 1,171 0.34%
42 NUVEEN PENNSYLVANIA QLT MUN 9,407 123 0.04%
43 ORACLE CORP 207,019 7,477 2.19%
44 PAYCHEX INC 17,585 837 0.25%
45 PEPSICO INC 3,405 321 0.09%
46 PEPSICO INC 113,871 10,738 3.15%
47 PFIZER INC 273,264 8,583 2.52%
48 PRAXAIR INC 7,169 730 0.21%
49 PRICE T ROWE GROUP INC 13,491 937 0.27%
50 PROCTER AND GAMBLE CO 5,160 371 0.11%
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