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Institutional Investment Manager
HORAN CAPITAL MANAGEMENT
HORAN CAPITAL MANAGEMENT (CIK: 0001269134) incorporated in Maryland, located at 20 Wight Avenue, Hunt Valley, MD. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q3)
Original 13F HR (0001269134-15-000005) filed in 2015.10.23
#
Name
Shares
Value ($)
%
Options
Notes
1 ZIMMER BIOMET HLDGS INC 1,095 102 0.03%
2 YUM BRANDS INC 18,875 1,509 0.44%
3 WELLS FARGO & CO NEW 274,896 14,115 4.14%
4 WALGREENS BOOTS ALLIANCE INC 1,369 113 0.03%
5 WALGREENS BOOTS ALLIANCE INC 11,016 915 0.27%
6 WAL-MART STORES INC 225,430 14,616 4.28%
7 VISA INC 250,743 17,466 5.12%
8 VIACOM INC NEW 109,858 4,740 1.39%
9 VANGUARD WHITEHALL FDS 1,663 104 0.03%
10 VANGUARD INTL EQUITY INDEX F 18,245 777 0.23%
11 VANGUARD INDEX FDS 4,473 482 0.14%
12 US BANCORP DEL 251,558 10,316 3.02%
13 UNITED TECHNOLOGIES CORP 10,297 916 0.27%
14 UNITED PARCEL SERVICE INC 31,990 3,157 0.93%
15 UNION PAC CORP 2,152 190 0.06%
16 UNION PAC CORP 58,712 5,190 1.52%
17 Swatch Group AG/The 8,893 164 0.05%
18 QUALCOMM INC 197,969 10,636 3.12%
19 PROCTER AND GAMBLE CO 217,647 15,657 4.59%
20 PROCTER AND GAMBLE CO 5,160 371 0.11%
21 PRICE T ROWE GROUP INC 13,491 937 0.27%
22 PRAXAIR INC 7,169 730 0.21%
23 PFIZER INC 273,264 8,583 2.52%
24 PEPSICO INC 3,405 321 0.09%
25 PEPSICO INC 113,871 10,738 3.15%
26 PAYCHEX INC 17,585 837 0.25%
27 ORACLE CORP 207,019 7,477 2.19%
28 NUVEEN PENNSYLVANIA QLT MUN 9,407 123 0.04%
29 NATIONAL OILWELL VARCO INC 31,127 1,171 0.34%
30 MICROSOFT CORP 399,549 17,684 5.18%
31 MERCK & CO INC 22,551 1,113 0.33%
32 MEDTRONIC PLC 1,961 131 0.04%
33 MCDONALDS CORP 67,971 6,697 1.96%
34 LOWES COS INC 5,825 401 0.12%
35 LAS VEGAS SANDS CORP 120,760 4,585 1.34%
36 JOHNSON & JOHNSON 69,886 6,523 1.91%
37 ISHARES TR 17,359 1,902 0.56%
38 ISHARES TR 1,639 315 0.09%
39 ISHARES TR 13,203 1,461 0.43%
40 ISHARES TR 5,771 490 0.14%
41 INTERNATIONAL BUSINESS MACHS 36,697 5,319 1.56%
42 HARLEY DAVIDSON INC 6,813 374 0.11%
43 GENERAL ELECTRIC CO 749,164 18,893 5.54%
44 FOSSIL GROUP INC 72,752 4,065 1.19%
45 FASTENAL CO 149,077 5,457 1.60%
46 EXXON MOBIL CORP 44,715 3,324 0.97%
47 EXXON MOBIL CORP 7,550 561 0.16%
48 EMERSON ELEC CO 210,416 9,294 2.72%
49 DUKE ENERGY CORP NEW 2,610 187 0.05%
50 DU PONT E I DE NEMOURS & CO 59,797 2,882 0.84%
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