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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Original 13F HR (0001214659-15-000776) filed in 2015.02.02
#
Name
Shares
Value ($)
%
Options
Notes
1 MONOGRAM RESIDENTIAL TR INC COM 241 2,233 0.92%
2 ISHARES NASDAQ BIOTECHNOLOGY ETF 484 257 0.11%
3 GOOGLE INC 501 267 0.11%
4 FEDEX CORP 1,209 210 0.09%
5 PRECISION CASTPARTS 1,385 334 0.14%
6 ISHARES TR 1,535 221 0.09%
7 GENERAL DYNAMICS CORP 1,600 220 0.09%
8 PIONEER NAT RES CO 1,612 240 0.10%
9 ISHARES TR 1,626 336 0.14%
10 3M CO 1,706 280 0.12%
11 IDEXX LAB 1,734 257 0.11%
12 ISHARES TR 1,789 294 0.12%
13 MONSANTO CO NEW 1,794 214 0.09%
14 ISHARES TR 1,932 308 0.13%
15 DIAGEO P L C 2,054 234 0.10%
16 PIMCO ETF TR 2,098 212 0.09%
17 PEPSICO INC 2,163 205 0.08%
18 SPDR GOLD TR 2,286 260 0.11%
19 SPDR S&P MIDCAP 400 ETF TR 2,370 626 0.26%
20 AMGEN INC 2,450 390 0.16%
21 PIMCO ETF TR 2,555 274 0.11%
22 ROSS STORES INC 2,647 250 0.10%
23 TARGET CORP 2,702 205 0.08%
24 CVS HEALTH CORP 2,725 262 0.11%
25 ISHARES TR 2,755 325 0.13%
26 Medtronic Inc 2,795 202 0.08%
27 FIDELITY COMWLTH TR 2,863 532 0.22%
28 QUALCOMM INC 2,869 213 0.09%
29 KIMBERLY CLARK CORP 2,928 338 0.14%
30 AMERICAN TOWER CORP NEW 3,027 299 0.12%
31 ISHARES TR 3,106 371 0.15%
32 ISHARES TR 3,144 385 0.16%
33 INTERNATIONAL BUSINESS MACHS 3,316 532 0.22%
34 TJX COS INC NEW 3,442 236 0.10%
35 Welltower Inc. 3,500 265 0.11%
36 ISHARES TR 3,512 434 0.18%
37 BRISTOL MYERS SQUIBB CO 3,528 208 0.09%
38 REINSURANCE GROUP AMER INC 3,630 318 0.13%
39 COMCAST CORP NEW 3,674 213 0.09%
40 NORFOLK SOUTHERN CORP 3,674 403 0.17%
41 KRAFT HEINZ CO COM 3,773 236 0.10%
42 TENNECO INC 4,000 226 0.09%
43 ISHARES TR 4,099 490 0.20%
44 PHARMACYCLICS INC 4,140 506 0.21%
45 AUTOMATIC DATA PROCESSING IN 4,215 351 0.15%
46 DUKE ENERGY CORP NEW 4,294 359 0.15%
47 PRINCIPAL FIN GROUP 4,312 224 0.09%
48 ISHARES TR 4,419 465 0.19%
49 MARATHON PETE CORP 4,450 402 0.17%
50 ISHARES 4,498 247 0.10%
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