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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
1 ISHARES TR 107,628 12,100 3.51%
2 PROSHARES TR 294,383 11,207 3.25%
3 ISHARES TR 234,079 9,246 2.68%
4 ISHARES TR 76,448 8,553 2.48%
5 APPLE INC 66,562 7,525 2.18%
6 SPDR S&P MIDCAP 400 ETF TR 26,058 7,355 2.14%
7 PIMCO ETF TR 70,107 7,110 2.06%
8 VANGUARD SPECIALIZED PORTFOL 66,809 5,607 1.63%
9 SPDR S&P 500 ETF TR 24,739 5,351 1.55%
10 ISHARES TR 42,790 5,341 1.55%
11 ISHARES TR 37,465 4,983 1.45%
12 FIRST TR EXCHANGE TRADED FD 217,094 4,971 1.44%
13 ALPS ETF TR 386,935 4,910 1.43%
14 ALTRIA GROUP INC 75,716 4,788 1.39%
15 ISHARES TR 104,133 4,731 1.37%
16 ISHARES TR 56,157 4,528 1.31%
17 ISHARES TR 60,636 4,101 1.19%
18 AT&T INC 99,597 4,045 1.17%
19 ISHARES TR 29,156 3,621 1.05%
20 ISHARES TR 29,693 3,612 1.05%
21 ISHARES TR 20,193 3,528 1.02%
22 SPDR GOLD TRUST 27,305 3,431 1.00%
23 POWERSHARES QQQ TRUST 28,688 3,406 0.99%
24 VANGUARD WHITEHALL FDS INC 45,415 3,276 0.95%
25 FIRST TR EXCHANG TRADED FD I 60,436 3,260 0.95%
26 BERKSHIRE HATHAWAY INC DEL 19,788 2,859 0.83%
27 VANGUARD BD INDEX FD INC 31,216 2,627 0.76%
28 VERIZON COMMUNICATIONS INC 49,552 2,576 0.75%
29 MONOGRAM RESIDENTIAL TR INC 238,434 2,537 0.74%
30 POWERSHARES ETF TRUST HI YLD E 156,998 2,493 0.72%
31 FIRST TR EXCHANGE TRADED FD 46,672 2,446 0.71%
32 ISHARES TR 25,155 2,389 0.69%
33 RYDEX ETF TRUST 27,704 2,316 0.67%
34 ISHARES TR 28,681 2,265 0.66%
35 VANGUARD INDEX FDS 23,243 2,175 0.63%
36 EXXON MOBIL CORP 23,606 2,060 0.60%
37 TRINSEO S A 36,420 2,060 0.60%
38 FIRST TR EXCH TRADED FD III 61,392 2,030 0.59%
39 PROCTER AND GAMBLE CO 22,385 2,009 0.58%
40 UNITED STATES OIL FUND LP 180,651 1,975 0.57%
41 REALTY INCOME CORP 28,698 1,921 0.56%
42 FIRST TR EXCHANGE TRADED FD 23,458 1,913 0.56%
43 WEC ENERGY GROUP INC 31,643 1,895 0.55%
44 ISHARES TR 13,819 1,895 0.55%
45 FIRST TR EXCHANGE-TRADED FD 95,398 1,865 0.54%
46 JPMORGAN CHASE & CO 27,056 1,802 0.52%
47 VANGUARD INDEX FDS 16,069 1,789 0.52%
48 JOHNSON & JOHNSON 15,010 1,773 0.51%
49 FIRST TR EXCHANGE TRADED FD 37,711 1,751 0.51%
50 SELECT SECTOR SPDR TR 21,329 1,707 0.50%
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