Dark
Light
System
Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2014Q4)
Original 13F HR (0001214659-15-000776) filed in 2015.02.02
#
Name
Shares
Value ($)
%
Options
Notes
1 SPDR S&P 500 ETF TR 63,936 13,141 5.43%
2 POWERSHARES QQQ TRUST 112,511 11,617 4.80%
3 ISHARES 7-10 YEAR TREASURY BOND ETF 89,845 9,523 3.94%
4 APPLE INC 56,500 6,237 2.58%
5 SPDR DOW JONES INDL AVRG ETF 28,917 5,144 2.13%
6 ISHARES TR 55,016 4,646 1.92%
7 VANGUARD SPECIALIZED FUNDS 55,351 4,492 1.86%
8 ISHARES TR 39,617 3,715 1.54%
9 ALPS ETF TR 211,190 3,700 1.53%
10 ISHARES 20 YEAR TREASURY BOND ETF 27,908 3,514 1.45%
11 ISHARES TR 23,399 3,388 1.40%
12 ISHARES TR 29,272 3,267 1.35%
13 JPMORGAN CHASE & CO 41,358 2,588 1.07%
14 GILEAD SCIENCES INC 27,028 2,548 1.05%
15 HAWAIIAN HOLDINGS INC COM 97,620 2,543 1.05%
16 VANGUARD WORLD FD 20,030 2,483 1.03%
17 ISHARES TR 20,638 2,354 0.97%
18 FIRST TR EXCHANGE-TRADED FD 22,964 2,343 0.97%
19 VANGUARD WHITEHALL FDS 33,821 2,325 0.96%
20 RYDEX ETF TRUST 28,995 2,321 0.96%
21 MONOGRAM RESIDENTIAL TR INC COM 241 2,233 0.92%
22 AMERICAN RLTY CAP PPTYS INC 246,750 2,233 0.92%
23 VANGUARD INDEX FDS 24,919 2,229 0.92%
24 EXXON MOBIL CORP 22,888 2,116 0.87%
25 POWERSHARES ETF TRUST 149,831 2,023 0.84%
26 ALTRIA GROUP INC 39,984 1,970 0.81%
27 TESORO CORP 25,725 1,913 0.79%
28 SPDR INDEX SHS FDSDJ GLB RL ES ETF 39,452 1,883 0.78%
29 ISHARES TR 16,539 1,853 0.77%
30 ATLAS AIR WORLDWIDE HLDGS IN 36,810 1,815 0.75%
31 BERKSHIRE HATHAWAY INC DEL 12,013 1,804 0.75%
32 ISHARES TR 45,438 1,792 0.74%
33 FIRST TRUST NASDAQ-100 EQUAL WEIGHTED INDEX FUND 39,821 1,706 0.71%
34 DELTA AIRLINES INC DEL 34,333 1,689 0.70%
35 JOHNSON & JOHNSON 15,903 1,663 0.69%
36 REVENUESHARES ETF TR 32,219 1,633 0.68%
37 AT&T INC 47,575 1,598 0.66%
38 FIRST TR EXCHANGE TRADED FD 25,863 1,559 0.64%
39 MICROSOFT CORP 33,476 1,555 0.64%
40 REALTY INCOME CORP 32,273 1,540 0.64%
41 ISHARES TR 13,643 1,502 0.62%
42 SANMINA CORPORATION COM 63,063 1,484 0.61%
43 FIRST TR MORNINGSTAR DIV LEA 59,414 1,424 0.59%
44 ISHARES TR 8,506 1,421 0.59%
45 PROCTER AND GAMBLE CO 15,388 1,402 0.58%
46 VALERO ENERGY CORP NEW 28,162 1,394 0.58%
47 POWERSHARES ETF TRUST 31,533 1,295 0.54%
48 ISHARES TR 21,186 1,289 0.53%
49 MERCK & CO INC 22,533 1,280 0.53%
50 FIRST TR EXCHANGE TRADED FD 45,531 1,260 0.52%
Page 1 of 5