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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2015Q2)
Original 13F HR (0001214659-15-005611) filed in 2015.07.28
#
Name
Shares
Value ($)
%
Options
Notes
1 BIODELIVERY SCIENCES INTL IN 10,050 79,998 21.77%
2 PROSHARES SHORT S&P500 854,270 18,230 4.96%
3 SPDR S&P 500 ETF TR TR UNIT 63,701 13,113 3.57%
4 ISHARES RUSSELL 2000 INDEX 80,485 10,049 2.73%
5 Hercules Offshore Inc 38,000 8,884 2.42%
6 APPLE INC 63,311 7,941 2.16%
7 SPDR S&P MIDCAP 400 ETF TR 24,023 6,563 1.79%
8 POWERSHARES QQQ TRUST 58,217 6,233 1.70%
9 ISHARES S&P MIDCAP 400 GROWTH INDEX 32,455 5,501 1.50%
10 ISHARES TR 7-10YR TR BD ETF 49,975 5,248 1.43%
11 VANGUARD SPECIALIZED PORTFOL 62,131 4,882 1.33%
12 GILEAD SCIENCES INC 41,274 4,832 1.31%
13 ISHARES MSCI EAFE INDEX 75,062 4,766 1.30%
14 ISHARES S&P SMALLCAP 600 GROWTH INDEX 34,954 4,579 1.25%
15 ISHARES S&P MIDCAP 400 29,914 4,487 1.22%
16 FIRST TR EXCHANGE TRADED 166,318 4,066 1.11%
17 ISHARES S&P SMALLCAP 600 VALUE INDEX 32,888 3,873 1.05%
18 ALPS ETF TR ALERIAN MLP 235,391 3,663 1.00%
19 FIRST TR EXCHANGE TRADED FD AMEX BIOTECHNOLOGY INDEX FD 24,253 3,008 0.82%
20 ISHARES S&P SMALLCAP 600 23,114 2,725 0.74%
21 MONOGRAM RESIDENTIAL TR INC 289,899 2,615 0.71%
22 RYDEX ETF TRUST 32,738 2,613 0.71%
23 VANGUARD WHITEHALL FDS INC 37,312 2,512 0.68%
24 DELTA AIR LINES INC 57,014 2,342 0.64%
25 ALTRIA GROUP INC 46,823 2,290 0.62%
26 BARCLYS IPATH NOTES LKD GAS OIL INDX 178,949 2,156 0.59%
27 ISHARES TR 29,327 2,091 0.57%
28 POWERSHARES EXCHANGE-TRADED FD TR HIGH YIELD EQUITY DIVID ACHIEVERS 154,791 2,043 0.56%
29 ATLAS AIR WORLDWIDE HOLDINGS 36,810 2,023 0.55%
30 VANGUARD INDEX FDS 22,182 2,009 0.55%
31 FIRST TR NAS 100 EQL WEGHTD INDX 44,570 1,948 0.53%
32 BERKSHIRE HATHAWAY INC DEL CL B NEW 13,941 1,898 0.52%
33 EXXON MOBIL CORP 22,728 1,891 0.51%
34 ISHARES S&P 500 GROWTH INDEX 16,577 1,887 0.51%
35 ISHARES TR U.S. PFD STK ETF 47,032 1,842 0.50%
36 FIRST TR EXCHANGE TRADED 40,077 1,764 0.48%
37 JPMORGAN CHASE AND CO 26,023 1,763 0.48%
38 VALERO ENERGY CORP 27,737 1,736 0.47%
39 AMERICAN RLTY CAP PPTYS INC 205,947 1,674 0.46%
40 ISHARES S&P 500 VALUE 17,585 1,622 0.44%
41 SPDR DOW JONES GLOBAL REAL ESTATE ETF 35,021 1,605 0.44%
42 ATANDT INC 44,740 1,589 0.43%
43 ISHARES RUS MID-CAP ETF 9,082 1,547 0.42%
44 REVENUESHARES ETF TR 29,697 1,488 0.40%
45 ISHARES TR 16,458 1,475 0.40%
46 FIRST TR MORNINGSTAR DIV 64,083 1,461 0.40%
47 REALTY INCOME CORP 32,671 1,450 0.39%
48 MICROSOFT CORP 32,040 1,415 0.39%
49 PROCTER AND GAMBLE CO 17,731 1,387 0.38%
50 ISHARES TR 12,171 1,364 0.37%
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