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Institutional Investment Manager
First Heartland Consultants, Inc.
First Heartland Consultants, Inc. (CIK: 0001428793) incorporated in Missouri, located at 4101 Lake St. Louis Blvd., Lake St. Louis, MO. Institutional holdings reported to the SEC.

Institutional Holdings (2016Q3)
Original 13F HR (0001214659-16-014930) filed in 2016.11.23
#
Name
Shares
Value ($)
%
Options
Notes
301 VANGUARD LONG TERM BOND ETF 2,930 289 0.08%
302 VANGUARD SCOTTSDALE FDS 3,929 316 0.09%
303 VANGUARD SPECIALIZED FUNDS 66,809 5,607 1.63%
304 VANGUARD STAR FDS 4,471 211 0.06%
305 VANGUARD WHITEHALL FDS 45,415 3,276 0.95%
306 VANGUARD WORLD FD 5,351 335 0.10%
307 VANGUARD WORLD FDS 4,124 389 0.11%
308 VENTAS INC 13,047 922 0.27%
309 VEREIT 131,635 1,365 0.40%
310 VERIZON COMMUNICATIONS INC 49,552 2,576 0.75%
311 VICTORY PORTFOLIOS II 21,774 651 0.19%
312 VICTORY PORTFOLIOS II VCSHS US 500 ENH ETF 7,855 303 0.09%
313 VICTORY PORTFOLIOS II VCSHS US DISCVRY ETF 19,426 697 0.20%
314 VICTORY PORTFOLIOS II VCSHS US EQ INCM ETF 16,955 672 0.20%
315 VISA INC 6,409 530 0.15%
316 WAL-MART STORES INC 12,665 913 0.27%
317 WALGREENS BOOTS ALLIANCE INC 11,156 899 0.26%
318 WEC ENERGY GROUP INC 31,643 1,895 0.55%
319 WELLS FARGO & CO NEW 19,972 884 0.26%
320 WELLTOWER INC 5,242 392 0.11%
321 WISDOMTREE TR 3,590 239 0.07%
322 ZOETIS INC 4,082 212 0.06%
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